creative-coffee-packaging-design

87+ Creative Coffee Packaging Design for your Inspiration

Author : , DesignerPeople Packaging September 20, 2019

Last Updated on January 18, 2023 by DesignerPeople

Every morning coffee is very much a part of our daily routine. Sipping a cup of coffee and indulging in its heavenly aroma makes your everyday beautiful. Coffee beans and its quality matters a lot to discover a perfect coffee.

Just like the coffee, even its packaging design should also be enticing and attractive. The coffee packaging design should be linked by visual language based on around typographic simplicity and overall creativity. Here packaging design is work of art, and no one wants to spoil their first expression when it is introduced into the market.

The best designing is one which satisfies being functional as well as eye-catchy, as it should ensure safety during transportation as well as look attractive. Irrespective of the type of coffee weather its ground, flavoured, or whole bean significant role of packaging is to sustain the aroma and freshness of the coffee, which is done by using standup pouches with zip-locks which will avoid moisture, heat and oxygen contact with coffee powder or glass bottles. Whether you choose cutting-edge or traditional materials, good packaging keeps your coffee fresh and protected from the moment it leaves the warehouse.

Stories are fascinating, and hence, packaging design should communicate a specific story through designs. Stories can be where the beans are being harvested, handmade, eco-friendly any USP which adds value to your brand. Packaging should promote values, culture and traditional stories this will not only bring customers close towards your product, but they will associate towards brand also.

Also Read: 10 Essential Elements of Food Packaging Design

Help your customers with valuable content on the packaging which will focus on explaining differences between each blend, details regarding each coffee types hiding inside the bag, educate them about different roasts, and consider adding few brewing suggestions on the back.

Instead of writing out the best way to brew a cup of your coffee, you could use clean graphics like tablespoons and water droplets.

Simple, minimalist graphics can convey the necessary information without creating visual clutter on the packaging. Illustrative tempting images of a cup full of brewed coffee or hand cupped with beans will create a craving for the consumption of coffee. The movement will create a sensory experience for the viewer, drawing them to your product and prompting them to read more.

When you begin designing your logo and labels, the most crucial factor is to come up with something original that embodies the spirit of your brand. The creative tagline, which is soothing and enticing, can add value to your packaging design.

When it comes about colour, it is not necessary to use multiple colours unless its personality is entirely distinct. However, minimalistic colours and designs are appealing and as stunning as vibrant labels and can convey brand personality as modern, urban and chic. A gold and black colour scheme will work well with modern and luxurious branding. The matte finish can feel modern and natural; a gloss coating might connect with sophistication.

zero pixeal image

Why Do Coffee Containers Matter?

Coffee containers hold your core product, so it’s better to design them to enhance your product’s overall feel. The design of your coffee containers should be attractive as well as practical with providing all safety measures.

Remember that in the market of coffee packaging, the visual representation only matters a little if your packaging can’t protect the product. Always go for good material for packaging that can keep all forms of coffee safe throughout the journey, from the roasting warehouse to your client’s hands.

Coffee packaging design is a powerful tool that one can use for marketing the product and the brand. You can create the packaging according to your brand’s value and the story behind your brand. You can create a good coffee packaging design that makes you different from others through which you can gain new customers and retain the existing ones.

What Kinds Of Coffee Packaging Designs Are There?

There are various types of designs available in the coffee category. We have listed four majorly found coffee packaging designs that you can choose from.

  • Coffee Bag Packaging Design

Your coffee bag packaging design should be flexible and attractive to get your customer’s attention in between your competition with other brands. There are various formats of coffee bags available currently, including side-fold pouches, quad-seal bags, flat-bottom bags, and Stand-up pouches. The flat-bottom bags have the most market share of these four coffee bags.

  • Coffee Box Packaging Design

While designing your coffee packaging, cardboard boxes are one of the eco-friendly and secondary options. It may look costly, but it is beneficial for marketing purposes. Cardboard boxes can be used for instant coffee, K-cups, and pouch coffee products. If your target customers expect this second option, you can go for a coffee box packaging design.

  • Coffee Can Packaging Design

Coffee Can packaging design is the most cost-effective and the right option for coffee labels. Usually, brands buy cans and customise designs for each product type separately. These options are safer and more durable than any other package design as there is no fear of tearing, as they’re sturdy and prevent light and moisture from getting in.

  • Coffee in Plastic Containers

There’s not so much good to say about plastic coffee containers. People are getting more aware of the rise in pollution through plastic use, and you’re always at risk of losing your customers due to this reason. As plastic containers are not recyclable, brands usually don’t choose this option.

COFFEE PACKET DESIGN

zero pixeal image

COLOUR

Develop coffee pouch packaging design which will stand out in competition, emphasize colour in your design.

Based on colour psychology, we build a coffee box design that will attract with meaningful colours. The eye green is often associated with health and nature, while gold conveys premium and regal elements. Combination of various colours in a bright, bold, vibrant design will imitate the tones of a tropical rainforest.

Even minimalist shades and designs are stunning as vibrant labels, and they can convey that your brand is chic, fresh and modern.
Embrace a subdued colour scheme of soft greys or browns. A successful coffee bag design colour scheme stands out from the crowd and reflects the message and tone of your brand.

zero pixeal image

 

 

Check some of our successful Coffee Packaging Case Study

zero pixeal image zero pixeal image

Brand Story

Good packaging can tell the engaging and beautiful brand story and your coffee. To create informative and attractive labels, do not be afraid to be descriptive and creative.

Mention any fun facts about your brand or coffee that a consumer might find interesting. Create an informative story with relevant information about the source of your coffee, way of being processed and some tips or guides on brewing the perfect cup of coffee. Based on its positioning and its target audience, the coffee powder pack design and the brand story plays a vital role in building customer relationship.

zero pixeal image

KEEP IT INFORMATIVE

Educate your customer about coffee as passionate coffee lovers are in trust for information. Make them understand the differences between each blend and mention as descriptive text on packaging and detail about the variety of flavours hiding in each bag.

Describe the distinctions between coffee bean packaging design of different roasts, and consider adding some brewing suggestions on the back of packaging design.

To express the best way to brew a cup of your coffee, you could choose to use cleaner illustrations such as tablespoons and water droplets. Minimalist and straightforward graphics will convey the necessary information without creating visual clutter on the coffee jar label design.

Distinctive and creative lettering is one of the boldest design elements in packaging and branding. A lot of large corporations use type for their logos, which illustrates the power of good typography and increases brand identity. Infographic representation of how to make coffee along with instructions will help the brand to communicate the correct method for preparing a perfect coffee.

zero pixeal image

Creative Coffee Packaging Designs

zero pixeal image
coffee packaging design

source: packagingoftheworld.com/2019/03/warriors-way-coffee-co.html

coffee packaging design

source: in.pinterest.com/pin/49891508360034085/

coffee packaging design ideas

source: fiverr.com/harroopkaur422/design-coffee-pouch-labels

coffee packaging design ideas

source: thedieline.com/blog/2014/4/9/static-cofffe-expresso-republic?

coffee packaging design ideas

source: in.pinterest.com/pin/126523070757004114/

coffee packaging design inspiration

source: in.pinterest.com/pin/492933121686570807/

coffee packaging design inspiration

source: in.pinterest.com/pin/489696159479878126/

coffee packaging design inspiration

source: in.pinterest.com/pin/853432198118359904/

coffee packet design

Source: pinterest.com/pin/443745369535087861/

coffee packet design

Source: pinterest.com/pin/426364289723262354/

coffee packet design

Source: pinterest.com/pin/443745369535205488/

coffee pouch packaging design

Source: target.com/p/peet-s-174-big-bang-medium-roast-whole-bean-coffee-12oz/-/A-50300315

coffee pouch packaging design

Source: pinterest.com/pin/352617845819623420/

coffee pouch packaging design

Source: in.pinterest.com/pin/46302702407286520/

coffee powder packaging design

Source: dribbble.com/tags/paper_coffee_bag

creative coffee packaging design

Source: pinterest.com/pin/443745369535205483/

creative coffee packaging design

Source: pinterest.com/pin/290341507209855074/

creative coffee packaging design

Source: pinterest.com/pin/466474473899904017/

coffee powder packaging design

source: in.pinterest.com/pin/560557484869787406/

coffee powder packaging design

source: in.pinterest.com/pin/549368854543371664/

tranding coffee packaging design

Source: packhelp.com/coffee-packaging/

pouch packaging design

Source: doichaangcoffee.co.th/en/

pouch packaging design

source: in.pinterest.com/pin/216806169545373567/

pouch packaging design

source: amazon.com/Camerons-Coffee-Breakfast-Blend-Ounce/dp/B004R68TJ2

custom coffee packaging design

Source: packagingoftheworld.com/2018/02/biji-coffee-packaging-for-horeca.html

tranding coffee packaging design

Source: in.pinterest.com/pin/164170348888818767/

tranding coffee packaging design

Source: behance.net/gallery/58741769/coffee-Forestal

wonderful coffee packaging design

Source: in.pinterest.com/pin/104849497555310400/

wonderful coffee packaging design

Source: pinterest.com/pin/436215913907236997/?nic=1a

custom coffee packaging design

Source: dribbble.com/shots/5612501-The-Amer-Coffee-Packaging-Design

creative coffee packaging design inspiration

Source: pinterest.com/pin/434245589049551782/?nic=1a

creative coffee packaging design inspiration

Source: behance.net/gallery/67280187/Acre-Coffee-Branding

zero pixeal image zero pixeal image

7 Essential Steps for Creative Coffee Packaging Design

Every coffee brand needs the right packaging design to thrive in the business. But what are the things to create a creative coffee packaging design? You can follow the below-mentioned steps while creating a unique coffee packaging design for your brand.

  • Highlight Colour:

Every colour represents something. For example, gold is regal and elegant, while blue is inspirational and rich. Make sure you search about your target audience and choose your package colour wisely.

  • Use Movement:

Using movements in your graphics is a fascinating and cool concept that can appeal to gaining customers. You can create illustrations or photographs on your packaging that tell some aromatic coffee story.

  • Use Original Typography:

Typography is vital in any branding strategy. It’s a powerful element of any design. When you have typography in your logo, ensure it goes with the other typography you use in your coffee packaging design.

  • Be Detailed:

Nowadays, people read all the ingredients and all the information that is written on the packaging. Be descriptive and informative with your back labels. Write something that can be interesting for your customers.

  • Shout Out:

If you have some unique features, some awards in the industry, or recognition by some trades, show it to your customers. It raises your brands’ value in their minds.

  • Think About Your Tone:

Your packaging design represents your business’s story. Keep the tone of your brand’s message consistent- for example, if your brand gives a historic feeling of coffee, make sure your design surpasses the same message to your customer.

  • Highlight your Brand:

When you gain a customer, they should be able to create an instant bond with your brand – be it with your slogan, your story, or your logo. Make sure every element in the branding highlights your brand.

Conclusion:

If you’re a coffee brand, a good coffee packaging design is essential for your business. It should be visually attractive and be made with good-quality material. You should look for a professional who can convey your brand value to customers to add this critical element to your success story. We provide premium packaging design services that can help you with your design process.

At DesignerPeople, we have well-experienced designers who can create unique, creative, and catchy coffee packaging designs for your brand. You can make your customised packaging design with us at a very affordable price. Contact us to learn more about our services.

 

 

 

 

 

 

A. There are different types of packaging generally found in coffee, depending upon the type and quality. Whole bean or pure ground coffee is usually packaged in vacuum-sealed bags, whereas instant coffee is typically packed in cans, jars, or sealed packaging. We can also observe different types of bag packaging like side folded, flat bottom, pillow bags and doypacks are also considered the best option.

A. You can develop a creative coffee packaging design by understanding the target audience & market, having proper research and developing a design with visually appealing colour palettes, fonts, and imageries, maintaining the brand consistency. You can follow the general trend and patterns used in the industry to get easily attracted to the audience.

A. If you need to keep your coffee beans for an extended period, it is best to go for packaging with a single valve. The specific type of packaging is the perfect way to pack the beans quickly after you’ve roasted them. The flat bottom coffee bag is one of the famous packaging formats in the coffee industry.

A. Ground coffee is a famous and in-demand commodity, as it is appropriate for infusing a tasty cup of joe without the extra step of crushing whole coffee beans. Most of the aromatic and delicate essential oils of ground coffee beans are lost during the process. To restrain the original quality, they need to be kept away from air, light, and humidity. You can package coffee grounds in materials like valve-sealed bags or vacuum-sealed bags that are optimal for storing the ground coffee.

 

Author: Priyanka Thakkar

priyanka

Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.

2 responses to “87+ Creative Coffee Packaging Design for your Inspiration”

Leave a Reply

Your email address will not be published. Required fields are marked *