Creative Social Media Campaigns for Food Products

We all staying in the era of “digital world” where no matter where and what we are doing we ensure to upload our photos, videos, quotes and keep our audience engaged and updated about our on-going activities. If we are not busy uploading, then I make sure we are addicted to browsing and ensuring what’s going around us in social media.

Not only in our day to day life but social media marketing is playing a vital role in our business and professional lifestyle. Instagram, Facebook, Pinterest etc. platforms will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales have become standard practice.

The only thing which is adding competitive advantage to your brand is how effectively your brand is performing through campaigns on various platforms such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and Pinterest.

If we look at some essential digital statistics: (SOURCE)

Social media statistics in 2023 show that there are 4.89 billion social media users worldwide, and this number is only growing. That equates to about 62% of the current population with an average of around 2 hours and 25 minutes is spent per day on social media.

Specifically, in Asia, the average person spends 2 hrs 16 mins.

54% of online brand discovery happens in a public social feed, 25% of internet users say they discover new products through paid social ads

93% of all Instagram creative users said they follow a brand, visit the website and make a purchase and ads can reach 2.8 billion of users on Facebook users.

Every second, 12 new people are using social media for the first time.

Looking at the importance of social media platform DesignerPeople have listed creative marketing strategies and campaigns. By understanding how the best brands in the food industry create their brand campaignings.

Dairy Business Social Media Marketing

In this industry make sure social media creative post reflect company’s motto either it can be health, refreshment, an alternative to soft drinks anything which is your brand USP. Depending on those enticing and real emotion images of either dairy product such as milk, paneer, buttermilk, curd, yoghurt, cheese can be displayed.

Benefits and values should also be promoted through dairy social media post design and marketing as it creates customer engagement and increases brand awareness.

Dairy is an industry where the health and happiness both aspects go together; hence the campaigning should represent both elements.

The dairy product promotes substantial health benefits, so ensure to focus on health benefits regularly. As the target audience is majorly kids, so humour is a great emotion to add, which will keep parents as well as kids active towards your brand.

Make sure you use the strategy of “Go Local and Act Global”, include local Languages MEMS to connect to the audience. Here are some hilarious social media Ad design and posts inspired by Hindi movies.

– Yeh Chaas mujhe de de Thakur , bhag MILKha bhag

Content should reflect the brand positioning, which can be health and wellness depending upon the brand market and audience.

The contest, trending hashtags, seasonal, festivals are a way of connecting the audience and increasing the reach of the brand.

If the product is toned, full cream or vegan should be reflected through the overall emotion of its social media campaign, and it can be content, colours, font, brand story and images of the brand.

Spices Digital Marketing Campaigns

When we talk about spices, the first thing which reflects in our mind is mothering food. Spices are very closely connected to food; hence spices social media advertising for spices should be full of enticing, tempting, delicious-looking food images and flavours.

Depending upon the brand positioning, which can be authenticity, process, quality ingredients or sources, the complete Instagram campaigning will be strategized. The brand should ensure to have its distinct value proposition which will add competitive advantage.

Such as its uniting family together over the dinner table, cooking is made easy with spices, authentic and delicious food. These unique values should be then a representation of creative tagline.

The complete spice Facebook campaigning and brand story should be communicating through social media posts and videos.

Various contests, puzzles, quiz are conducted around spices and food which will then generate engagement. The social media platform for spices should be aligned with the cultural and ethnic values of each spice. The health benefits of spices, quick recipes and innovative spice values are highlighted through posts which will keep the audience educated and interactive. As the target audience for spices is majorly women, so make sure your campaigning strategies are aligned with them.

Tea Instagram and Facebook Campaign

Around 80% of Indians survive on tea and how few tea places there are to actually spend time in. There are various types of tea such as green tea, black tea, white tea, oolong and based on it, each type of tea has its different target audience.

Genders between the ages of 18-35 will belong to the upper and middle-class income group. These people are health-conscious or tea lovers.

Tea digital marketing campaigns of Facebook and Instagram will focus its benefits, flavours, refreshing elements, health aspects, tea colour, aroma, quality of leaves, herbal, family time, quality time, friends, healthy get together, organic many more. Finally, on these value propositions, the brand story is created on the Instagram campaign and other social media platforms. Influencer also acts as an important factor as they motivate customers for a purchase decision.

On the other side, post flavour combinations, images of farms, manufacturing unit Videos will help in creating affinity with the audience.

Some of Trending Tea Instagram and Facebook Campaign

Snacks Food Social Media Campaigns

Understand your brand, and it is offering if its normal snacking, healthy snacks or a gourmet sector you have to ensure your snack digital food marketing strategy is focusing on various factors such as taste, convenience, health, Price and sustainability. Food bloggers and Influencer marketers use strategies such as Shoutout, Rent a post and Stories.

Most successful techniques of digital marketing campaigns for snacks product is to get in touch with food bloggers, Influencers and tell them to promote your food products. The various fun Facebook creative contest will keep your customers to get engaged while ask them to click pictures of themselves when they are visiting your locations, or they purchase one of your products. They can post them on their Facebook and Instagram post pages using a certain hashtag that you give them. Boomerang, creative videos will attract an audience to stay connected.

It depends upon the brand personality if it is cheerful, quirky, mature, urban the overall tone and emotion of Instagram post and campaigning strategy is decided.

If your brand has a snack mascot design, then we can plan a series of activities around by mascot and communicate with the audience.

Also Read : Creative Social Media Campaigns that went Viral

Rice Product Social Marketing Campaign  

Rice category is largely divided by national brands and local players; hence the strategy will depend upon the type of brand. One of the ways to interact with the audience is by providing innovative recipe ideas using the brand’s rice through its online channel, Facebook ad campaigns, Instagram ad campaigns, page, blogs.

Conduct events such as sponsor a cookery show on social media and grab the attention while can also hire a chief as an influencer who will then display your brand rice while cooking he/she can pitch about your brand. Indian Basmati rice is highly demanding food product, displaying the Indian history and tradition with brand campaigns to connect with the audience.

It depends upon the rice brand positioning which can its USP such as aroma, length of rice, age-old rice, promoter of brand these are few values which brand can utilize to create brand visibility among the target audience.

Conduct various quiz related to rice and dishes which will keep the audience engaged, conduct cooking challenges online which will keep the target audience passionate about cooking and gaining skills. Creative rice images, rice dishes and videos should be very interactive and engaging, which will create a mouth-watering emotion and add strength to your rice digital marketing campaign.

Bakery Food Instagram and Facebook Campaign

Around 61% of people find out cafe and bakeries through social media. It comes as second to the word of mouth or recommendation from peers. Make sure you translate the brand identity into bakery Facebook campaign page maintain consistency in the voice and deliciousness. Various famous bakers can be used as influencers to gain followers on the social media platform.

Post photos consistently which will remind consumers to order the new flavour of the cupcake or any product. The quality of your photos and videos should reflect the quality of the goods to the online customer status, so make sure the photos are of top-notch.

Mouth-watering images, visual hunger posts will stimulate to engage and take action to purchase.

Funny and interesting polls on potential new creations will add audience engagement level. Facebook advertising campaigns, Facebook marketing campaigns, Twitter polls are a creative way to get feedback plus more visibility and also to introduce new products with a precise yet detailed description. There are also tweets which are offering which are exclusive discount codes.

Restaurant Social Media

Did you know? Around 49 % of consumers learn about food through social networks. Mouth watery, tempting and luscious food images with high resolution will always add that urge to consume this food.

Best restaurant digital marketing campaigns will make customers leave their review on your page, check-in that they were at your location using their smartphone, view menu or visit website, upload mouth-watering photos, tag you in those photos and reach out to you through messenger with questions.

A general rule of thumb is to do posting activity when people are not working. As a restaurant, consider meal times when you are posting. Got a killer lunch special today? Then post it around 11:30 am. Have an enticing happy hour deal? Then post it at 5:00 pm. Consider what times bring you the most of customers inside your restaurant and the plan your content is posting during those hours.

Ask various interesting questions, initiate a debate, run a poll, ask followers to submit their photos for the chance to win a gift hamper, card or a free dessert. Remember that social media is a conversation, so let us start talking!

Narrate your customers the story behind your brand, impress them with food facts, make funny puns, ask questions, and keep them updated about the industry.

Tips for a food business’s social media approach

Irrespective of how delicious your dishes are, if your social media posts cannot convey the delicious flavour to your viewers, you will not be able to drive traction to your business. Hence, here are some valuable tips that can boost your social media marketing strategy and increase your number of customers from the next month onwards!

• Select Important Social Media Platforms

Did you know that 59% of users prefer using Facebook to search for the best delicacies in their locality? Instagram and Twitter follow this count.

You do not need to take a dip at every social media platform out there. The key is analysing your target customer base and choosing the right social media platform they are most active on, such as Facebook, Instagram and Twitter. This will ensure that your social media marketing efforts are directed correctly.

• Create A Content Plan For Your Food Marketing

Content is king in every social media strategy. To succeed in your social media marketing strategy, you must be the best at content creation.

Start with brainstorming some humorous yet highly deliciously looking continent ideas and proceed with creating a content calendar for the upcoming month. This way, you can plan your social media posts and be consistent with your posting schedules without hindrance.

• Enhance your online visibility

The goal of creating a social media presence is to amplify your online presence even further. You must add accurate links to your optimised website on your social media handles. This way, your viewers can directly order from your social media profile link, making the process much more seamless.

You can also explore platforms like Google My Business, wherein you can list your food business and fill in the necessary information accordingly. This way, your brand can be easily searched from the search results and maps.

• Produce Excellent Photos And Videos

Social media marketing for the food industry is about flawless photos and videos of the best delicacies worldwide.

Your photos and videos must persuade the viewers to try out your flavorful cardamom tea or the healthy yet tasty potato chips right away and drop a comment while tagging their companions! This way, you cannot only sway more customers to your food products but also build engagement around your social media profiles.

• Post When It Is Appropriate

Simply posting on any random schedule isn’t the best way to proceed with your social media campaigns. The key is to find the optimal time to post a picture of your special breakfast bakery items or healthy coconut milk recipes for your viewers.

It would be best to determine the accurate timing when your target audience and followers are the most active on social media and be consistent with it.

• Hold Giveaways And Contests

Another splendid tip to boost your rapport and engagement on social media for your food business is to host multiple contests and giveaways with your followers. This is one of the best ways to leverage the “word of the mouth” strategy wherein you can encourage your followers to spread the word about your business further with a free meal, gift cards, free tickets to any event and more.

• Together With Influencers

No social media marketing campaigns are successful without a profitable collaboration with influencers. Collaborating with influencers targets influence, authority, and audiences across the globe, making your business more visible to countless users. However, you need to ensure the quality of the influencer you choose as you do not want to settle for influencers that are not within your industry or do not have a legitimate following base to influence.

• Place social media ads

Social media platforms are the ideal places to place your ads as the user base is humongous, which gives you ample exposure to display your delicacies and attract the foodies to your business. 

With an affordable budget and tactful ad strategy, you can influence limitless audiences with your flavorful social media campaigns and boost your revenue!

• React to reviews and comments

Building a reputation on social media is vital in creating effective social media campaigns. Focus on gaining the maximum positive reviews but do not fret over the negative ones. The key is to target reputation management. Here you respond to every review and comment about your food brand and try to resolve the negative situations swiftly to turn the negative experience into a positive one for the customer!

• Promote Each Other on Social Media

Your competitors aren’t always your worst mates. To grow your social media presence through effective campaigns, you can also choose to promote your peers and vice versa to target their audience base simultaneously!

Benefits of Social Media Promotion for the Food Industry 

There is no denying how social media has changed the entire marketing game for food products—starting from increased brand awareness to building a better brand reputation. There is so much more your brand can achieve with good social media campaigns. Here are a few benefits of leveraging social media promotion in the food industry.

• A rise in conversion rates

According to different studies, social media has brought a 100% higher lead to close rate compared to outbound marketing. With increased visibility through social media marketing strategies, you get the opportunity to bring a positive impression to your potential clients. By fostering a healthy and positive connection with the consumers through consistent interaction, your conversion rates are bound to increase.

• Increased Opportunities for Engagement

Engagement is the key for any business to thrive. The more you engage with your customers, the more your chances of retaining them quickly and attracting new customers to your food business.

Starting from solving customer queries to helping them order at their convenience. You get ample opportunities to boost your engagement through various strategies such as content creation, ad networks, and social media listening.

• Retargeting by Demographics

Targeted marketing is the best benefit of using social media campaigns for your food products. Unlike other marketing strategies, you can narrow your audiences based on specific criteria, especially demographics. For example, suppose you are selling spices for different Indian cuisines, such as the Maharashtrian cuisine. In that case, you can set the demographics to only Maharashtra and its neighbouring states for the maximum results. You can also set the demographics to a particular age group, set of interests, professions and more.

• Attracting new clients

As we said, social media has the highest lead-to-close rate over other marketing strategies. Since you get higher visibility across a massive audience base, using the right social media strategies, you can quickly attract your targeted audiences and convert them into actual customers. This means you will always have an ongoing customer flow in your business!

• Gaining widespread popularity

With the right social media strategies, you can swiftly gain traction by being viral anytime and anywhere! There are so many food brands out there that got viral, followed by immense popularity just by specific social media strategies, and there is no looking back! The amount of love and revenue these brands receive is inexplicable! Thus, use your social media promotional opportunities wisely, and you can soon find your brand famous across the country!

CONCLUSION

We have tried our best to explain social media and digital marketing strategies for the food industry. Once you get these basics done, we encourage you to keep always learning about new platforms and strategies to grow your business online. Staying at the forefront of social media platforms is how your business stays on top! Do connect DesignerPeople to grow your business online.

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Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.