When we think about Mac-Donalds, Coca-Cola, Google or Apple what comes to your minds first their brand logo of apple, mascots for Mac-Donalds, or Red colour associated with brand Coke, this is how you sense the brand. That’s because a brand is more than just a label and logo. The overall brand design agency and marketing agency creates emotion and emotional experiences with beauty salon branding.
Now this applies to your spa or salon too! Have you ever thought what experience and emotions people neither take away nor associate with your salon brand? What promise are you offering to sustain loyal clients and to attract new? If you have never thought of these things, then you should.
There should be effective brand management which exists not on excel sheet n desktops but in the minds of people.
Table of Contents
Elements of Beauty Salon Branding
NAME
The brand name depends upon the personality of the beauty parlour if it is high-end, classy or budget-friendly. The names of luxury and premium brand are merely different. But overall, the brand name of the salon should convey a brand story of why they exist, quirky yet straightforward and smart names are preferred.
LOGO
The brand logo of the salon should have a particular drama and should be the reflection of a brand story. Keep design simple and clean, which will communicate the brand clutter-free. Use modern fonts and colours effectively. Your salon’s logo should complement your salon’s name, as well as be visually attractive to your clients.
Source: dribbble.com/shots/2894794-Macho
Source: dribbble.com/shots/4837251-Look-Hair-Studio-logo?
Source: in.pinterest.com/pin/279223245626905377/
Source: graphicdesignjunction.com/2017/02/business-logo-designs-for-inspiration-44/
Source: behance.net/gallery/24599449/PERFECT-GENTLEMAN
Source: in.pinterest.com/pin/476396466814161973/
Source: dribbble.com/shots/3477715-Brooks-Barbershop
Source: behance.net/gallery/15684521/Hair-salon-logo
Source: in.pinterest.com/pin/712483603527913177/
Source: in.pinterest.com/pin/712483603527913177/
COLOUR PALATTE
The colours chosen for your logo should be consistent in your salon or spa decor, on your social media profile and website, as well as in printed marketing materials. The right colour combination can be compelling and spark all the right emotions and feelings for your customers: Beauty, rejuvenation, beauty, nurturing, relaxation, ambition, playfulness, and purity.
Source: in.pinterest.com/pin/810718370401459199/
Source: in.pinterest.com/pin/262897696983335751/
Source: in.pinterest.com/pin/514606694922016889/
Source: calliecullum.com/fatty-arbuckles
Source: in.pinterest.com/pin/626704104379027376/
Source: in.pinterest.com/pin/174162710575955547/
SPACE BRANDING
Your salon’s atmosphere plays a crucial role in successfully reflecting your salon’s brand through a combination of good design, marketing collaterals, functional layout, and even choosing the right style of furniture. What is most important is that you create an atmosphere that is welcoming and relaxing for your clients. For example, Ensure elegant posters or standee are kept.
Create a space branding which will calm space, light soothing colours, soft lines and simple furniture that isn’t too busy. Make sure correct space branding and its atmosphere will always create a positive experience for your clients.
Source: in.pinterest.com/pin/536069161898433194/
Source: in.pinterest.com/pin/739012620091702200/
Source: instagram.com/p/Bssp4AblHyM/
Source: in.pinterest.com/pin/261068109632948125/
Source: in.pinterest.com/pin/667799450971589738/
Source: in.pinterest.com/pin/864480090956159407/
Also Read: Complete Guide to Fitness(GYM) Branding and Marketing
7 WAYS TO BUILD YOUR SALON BRAND
1.BE DISTINCT
To gain a competitive advantage, you will have to start by creating a strong brand identity. Then evaluate your salon strengths and combining them to form a unique marketable image for you and your business. What marketable advantages, write them all down, study them, and then determine how you can combine them to separate yourself from your competitors
2.CUSTOMER SERVICE
We are into the service industry, and hence the most cost-effective and result-oriented technique is being among the people and helping them. Be committed for customer satisfaction; this will sustain a loyal customer base and create a lasting impression on new clients.
3.VISUAL ELEMENTS
The visual elements should be eye-pleasing and aesthetically attractive. From logo, stationary identities to the website, brochure everything should have consistency.
4.IMBIBE EMOTIONS
Emotion is the most powerful system in the brain than the rational system. It is essential to try to influence as many positive emotions as possible at every step in building your unique brand image.
5.POWER OF REPETITION
Power of repetition marketing experts says that it takes six or more impressions for potential customers to remember and connect with a brand. That’s why those annoying TV ads are repeated; even exchanging business cards helps.
Marketing Strategies for Salon, Spa and Beauty Parlours
1) WEB DESIGNING AND DEVELOPMENT
Make sure your salon website is user-friendly, SEO oriented and includes all the relevant information. The theme should be aligned with other branding elements.
2) FACEBOOK PROMOTION
Display the before-after images to showcase brand work which will highlight on the makeover, run an engaging contest, quiz, puzzles and various other games. Any festive and occasion-based posts and their discounts/offers will also help to attract eye-balls.
Source: in.pinterest.com/pin/712483603527913177/
Source: instagram.com/greentrendssalon/
3) INSTAGRAM
Use trending and latest hashtags to draw more users to your Instagram profile and to find out about your salon. Use hashtags to point out your location. Ensure to be fun and quirky by conducting the various contest and trending styling images.
4) MESSENGER CAMPAIGNS
Your Facebook Messenger Chatbot and your Marketing Campaigns could be up and running in no time and getting the results you need!
Social Media Post Design for Inspiration
Develop social media post design, graphic images and designs for any social platform the customize them and use them as inspirationfor your original and unique designs.
CONCLUSION
Make sure your salon brand is absolutely something you need to think about often. Hence, make sure that you have created a visual identity that will express your business personality, and then always check that you are staying “on-brand” in everything you do.If you are planning to give a makeover to your salon along with your clients then feel free to contact the best branding agency in delhi .
Author: Megha Malik
As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.
Great post. I was checking continuously this blog and I am impressed!
Extremely useful information specially the last part 🙂 I care for such information much.
I was looking for this particular info for a very long time.
Thank you and good luck.
Very interesting info!Perfect just what I was
searching for!
I need to to thank you for this wonderful read!! I definitely enjoyed every little
bit of it. I’ve got you book marked to look at new things you post…
I am extremely impressed with your writing skills and also with the layout on your weblog.
Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it’s rare
to see a great blog like this one these days.
These are in fact great ideas in regarding blogging. You have touched some fastidious things here.
Any way keep up wrinting.
Hello my friend! I want to say that this post is amazing, great written and include approximately
all important infos. I would like to peer more posts like this.
Good write-up, I’m normal visitor of one’s web site, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.
I think the admin of this website is truly working hard for his
web page, since here every material is quality based data.
I really enjoy reading through on this website, it has wonderful blog posts.
Wow, incredible weblog layout! How long have you ever been running a blog for?
you made running a blog glance easy. The total look of your
website is fantastic.
What’s up to every single one, it’s genuinely a nice for me to go to see this web site, it contains useful Information.
It’s hard to find well-informed people in this particular subject
Just wanna remark on few general things, The website style
and design is perfect, the content material is very great :D.
Utterly indited content, Really enjoyed looking through.
Well I definitely liked studying it. This tip provided by you is very useful for good planning.
I the efforts you have put in this, appreciate it for
all the great articles.
I dugg some of you post as I thought they were
very helpful very useful.
I would like to thank you for the efforts you have put in penning
this blog. I’m hoping to see the same high-grade content by you
in the future as well. In fact, your creative writing abilities has inspired me to get my own, personal
website now 😉
I like this site very much so much fantastic info.
Everyone loves it when individuals come together and share views.
Great site, continue the good work!
Hi there, just became alert to your blog through Google,
and found that it’s truly informative. I’m going to watch out for brussels.
I’ll be grateful if you continue this in future. Many people will be benefited from your writing.
Cheers!
Thank you so much for sharing this useful information.
Very good blog, really helpful. Thanks for sharing such a wealth of information.
This article is very informative. Thank you for sharing such useful information.
This is an excellent article. Thank you so much for giving this valuable information.
Thank you so much for sharing this great post. This is extremely valuable information.
Great aricle…thanks
hope more articles…thank you
Great information.
It’s really useful.
Please shares these kinds of information in the future.
Thank you so much for sharing this great post .
Great blog.
Thanks for sharing such great information. It is really helpful to me. I always search to read the quality content and finally I found your post. Keep it up, keep posting!
Thanks for sharing.
Thanks for sharing such great information. It is really helpful to me. I always search to read the quality content and finally I found your post. Keep it up, keep posting!
Thanks for sharing such great information. It is really helpful to me. I always search to read the quality content and finally I found your post. Keep it up, keep posting!
This is so nice, Thanks.
Thank you so much for sharing this great post. This is extremely valuable information.
The designs are much beautiful. Impressive blog and wish you can do more