Accounting and Finance Business Branding Guide

These days branding is everywhere if it is for Goods or services; it is a beautiful way of adding importance to particular goods or services. There are certain brands which we remember even when they are not in front of our eyes. Why? That’s because of their excellent branding strategy which builds secure brand positioning in the minds of customers. In the branding of goods, it is quite easy to brand a product as goods are tangible, but for services it is a typical job as services are untouchable and based on performance and deeds, you can’t sell them as a good. In case of services, it needs a vast experience to make brand identity, and for that, DesignerPeople is here for you to serve your business with our years of experience in accounting branding .

For branding services, it is entirely different when compared to goods. We use an utterly noticeable methodology through which your business becomes unique, applicable, expressive and easy to recall and last but not the least loyal for customers with the use of your list of valuable services.

1.Products are made while services are delivered

2.Products are utilized while services are experienced

3.Products are physically tangible while services are emotional

Products are impersonal physical items which can be evaluated before you buy them. Services, on the other hand, are very personal. Customers don’t just buy a service, and they purchase experience.

Services don’t even exist until we buy them. There should be a level of confidence and a “leap of faith” from the customer before they will buy a service.

ELEMENTS FOR ACCOUNTING AND FINANCE BRANDING

1.BRAND NAME

Make sure the brand name should immediately leave clients with a lasting impression. There should be a legacy or heritage attached to name with some familiar and robust brand story. The name should be easy and not complex so that it can build strong brand r­­­ecall.

Example : There can be unique combination of brand names such as “ FINOVATION” combination of two FINANACE and INNOVATION

2.LOGO

The logo is the best way to communicate the essential qualities to your target audience. Blue is vastly used colour which conveys trust and promise, while a triangular shape gives the impression of speed. The unique logo design is a way to differentiate your brand from the competition. There should be important elements in finance and accounting firms logo such as simplicity, easy recalling which will convey trust and ensurity.

 

 

3.TAGLINE

To stay in the competitive market, the accounting firm has to market its services. They have to tell the public why they are the best in this business and what the value proposition of their product is. A compelling accounting business tagline should tell people who they are, what their company stands for, and what they can do for customers.Do not mess it with complications be precise and on point.

Examples: Count on us to calculate excellence in accounting. We are fighting to reduce your tax, You can trust us.

4.COLOUR PLATTE

The vastly used are blue colour as it is associated with calmness and trust, while Green for Vitality,

the colour green symbolizes for balance and vitality which hint customer that you are a company that they can trust because you are qualified enough to give services that they require.

Make sure you check and consider pantone shade book while selecting colour as there should be a consistency on all print medium. Qualified branding agency will always consider these factors while designing any brand.

5.IMAGERY

The quality of your ‘visuals’, on the other hand, can make all the difference.

Popular images which can be used in an accounting firm will be numbers, accounts, calculators, books and stationery items. Even people in suits shaking hands, climbing mountains or doing star jumps on a beach are also a few popular images.

Use only royality free quality images which can be easily obtain from website like shutterstock.

 

6.BRAND STORY

The firm should tell who they are? What values they offer and stand for? More than just a logo, the overall brand personality and its story speaks about beliefs, ideologies, and ambitions.

 

7.STATIONARY IDENTITIES

There should be a clean and modern identity approach which can communicate a firm’s overall design theme. Practically every financial firm offers the same services. It uses the same and lines throughout the identity materials like folders, stationery, logo, tagline and brand colour should be visible on your stationery identities.

The quality of stock paper helps to provide lasting impression of trust and affinity to your customer hence make sure to choose correct type and material of paper.

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8.MARKETING COLLATERALS

A brochure, posters, standees, hoardings, social ads, flyers are a natural resource to promote financial services and encourage client contact. Brochures and other all marketing collaterals will include all the information to explain about various measures.  It is also used to communicate with different types of accounting information. It is a print media which is inexpensive these days. The clients are informed about the brand offerings and qualities.

Also Read: 10 Effective Branding Trends 2020

WHICH TYPE OF BRANDING IS SUITABLE FOR YOUR BUSINESS?

There are 2 different types of branding and hence depending upon the requirements the type is decided and executed. Below are two types:

PERSONAL BRANDING

It is the unique combination of experience, skills and personality where how you promote yourself matters. It is the process of telling of your story, and how it reflects your behaviour, conduct, spoken, unspoken words, and attitudes.

CORPORATE BRANDING

It is a practice of promoting the brand name of a corporate entity, as opposed to specific services or products. The activities that go into corporate branding are different from service and product branding because of the scope of a corporate brand.

HOW BRANDING IMPROVE ACCOUNTING AND FINANCIAL BUSINESS?

1.It ensures and identifies your target audience and helps in clarifying their needs and requirements.

2.Branding helps to communicate its brand message and value proposition with its audience, and this builds a sense of belongingness, generating trust and faith among clients.

3.Branding allows identifying the concerns about what clients care and need and plan strategy as per the requirement.

4.Consistency is vital towards any quality results; branding allows to sustain consistency throughout all marketing and branding elements. Hence increasing the brand identity and image among the audience.

5.Provides an effective brand strategy for brand direction and guidance.

6.Internal space branding will keep the audience motivated and aligned with brand Motto, Vision and Beliefs.

HOW MUCH DOES IT COST FOR BRANDING ACCOUNTING BUSSINESS?

Planning for accounting business branding but worried about pricing! Not to worry it’s something a skilled branding agency like DesignerPeople can help you with it. Based on the intensity of the project, the below-cost can be subjective.

Cost of Market Research- 70000 INR – 500000 INR

Cost of Logo Design- 8000 INR – 40000 INR

Cost of Visual Style Guide-15000 INR – 50000 INR

Brand Guide Book Design-  21000 INR – 35000 INR

Branding is the foundation of any organization company hence makes sure to excel in it. Ensure to choose a reputable agency with great reviews and case studies to back it.

 

 

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.