Creative Social Media Campaigns that went Viral

Last Updated on December 6, 2022 by DesignerPeople

In 2020, we are living in a digital world where everything is connected with wires and wifi; any firm with active social media presence will have a competitive advantage. There are very few digital marketing agency with creative strategies which have a unique characteristic and purpose.

Today 77% of consumers are more likely to buy from brands they follow on social media. Facebook is the most powerful social network in the world, with 1.55 billion active users monthly. Significant sales occur based on reviews and likes mentioned on the social media platform. Twitter is also known as ‘in the moment’ platform, which boasts about 255 million active monthly users. The key to twitter is to be smart, witty and quick.

As it is said, a picture is equivalent to a thousand words and Instagram is justifying this quote very well. Instagram has reached 1 billion monthly active users which brings it on 2nd number after Facebook. Instagram is a visual platform designed for customers to post, comment and engage through digital media.

One effective way to build your audience is to run a paid ad campaign with AdWords for videos. Then this is an ad serving tool which allows the brand to run advertising campaigns for your videos on YouTube. Hence this helps to drive more views and subscribers to your channel. Around 1.9 billion are logged-in users who visit YouTube every month.

The social media platform has enhanced boundaries of creativity, and it gives immense liberty to display your creativity and art. It acts as two-way communication which will help you to retain loyal customers.

Having a social media presence without an appropriate strategy and plan can be just as damaging for your brand as no plan at all. Plan it with DesignerPeople.

Also Read : ONLINE MARKETING IS KEY FOR OFFLINE MARKETING

FOOD SOCIAL POST

When we talk about food, emotions are attached to hunger and to entice them images should be mouthwatering, lively and talkative, which will attract traffic. Creative content should be available, which will sum up your brand message through a single sentence or a word. Weightage given for brand name and product name should be the strategically plan.

Food image should reflect with specific brand personality such as if its traditional food then personality will differ compared to trendy fast-food designs. Doodle art, illustrations and line art plays an important role when designing social media food post.

Images are influenced majorly by ingredients, product or its benefits. Font style depends on the mood of brand if its target group is young, vigorous and dynamic audience or traditional and mature audience it will change accordingly. Vibrant colours will always help your brand to gain customer engagement and stand out.

Source:Pinterest

COSMETICS SOCIAL POST

As it is said, diamonds are the best friend of girl the same way cosmetics are also very close to girls. It enhances external appearances boosting confidence. Colours in the social media campaigns of cosmetics used are very subtle and soft. Majority colours used in the shade of feminine pastels, and dark tones such as black, brown or grey and other masculine shade are observed in case of male-oriented products.

Colours such as silver and gold displays luxurious emotion around the brand. Posts are made appealing by rendering the human image in the posts as per the target group of the brand which attracts and gives an authentic touch. If cosmetic products are organic or natural, then creative brand messaging is communicated through taglines and images which are close to nature.

A lot of posts trying to showcase their actual product texture creatively through social media posts which enhances the drive to feel and experience it. People are very conscious when it comes about their skin and face, and they trust user comments before final purchasing. Hence social media posts act as a bridge between prospects and existing clients.

Source:Pinterest

FASHION SOCIAL POST

Fun, Food, and Fashion these are 3 industries which are always changing and changing creatively. Fashion is the most versatile and demanding sector where customers are continuously craving for inspiration, innovation, beauty and more. Brands have no other alternative them being creatively available on social media to deliver their expectations. Make sure your content in the post conveys the full spectrum of emotions. Utilize and mention the brand logo and catchy tagline, which describes not the only the mood of the organization but also ensures trust and faith in the brand.

Models play a vital role, and their expressions and body language decode the brand personality. If it is cheerful, trendy, vigorous, dynamic or mature brand personality is essential, which should reach towards the customer. Your model in the posts should stand for your target group such as female, Male, Kids many more. Scenic in background and prop should coordinate with the collection, trend, and season which could be summer, winter, offers.

Illustrative, abstract, and graphical representations make the social post very interactive and informative. A creative Call To Action will also help customers to explore and understand in their affected areas. Trending hashtags on social media will help to enhance post reach and improve traffic.

Source: Pinterest

MEDICAL SOCIAL POST

When we talk about social posts in the pharmaceutical industry, it should be such that they should shout out the end cause and effects in a creative manner. Hence this engages the audience and creates curiosity to read and analyze it. The pharmaceutical industry is very sensitive. Thus ensure posts are respecting the sentiments and emotions of audience anything disturbing or mislead as it can cause a drastic impact on its brand equity and identity.

Images used here will be of the actual relevant organ but in a very innovative and creative way. Such that – Crackers will be shown in the imagery form of organ getting affected, and symptom is communicating in a content form which could be burning sensation in the stomach. Line art should be encouraged as it delivers message elegantly and warmly. More creative and sharp images will be, the more audiences will be attracted, comment and likes will increase.

Call to action if used in an active manner leads and sales will also enhance. Compelling Call To Action would be contact details along with detail explanation which can create an urge to contact recommended physician.

Colours used in hospital branding and medical posts should have medical meaning. Such as if its related to feminine then soft colours such as purple and pink should be applied. Colours such as red are associated with heart, blood pressure, spine and motor.  The blue colour is associated with calming and relaxing.

Source: Pinterest

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.