101+ Cosmetics Brand Packaging Design that Attracts Customers

Last Updated on April 5, 2023 by DesignerPeople

In the current scenario, the lifestyle industry is booming like ever. One such cultural space that projects out amongst others is the beauty industry. According to studies, the global cosmetic packaging industry is expected to reach $31.8 billion by 2023. Thanks to the social media platforms, that influenced most people to understand the trend and live in the best form.

Cosmetics have been a staple of women in earlier times, but the present time proves that it’s not just for women anymore. They are used everywhere, from purses and backpacks to washrooms and sideboards; cosmetic products have become an essential part of our everyday life.

As the competition rises, more brands are getting into the segment with innovative methods. So, to make your products unique in this sector, a solid cosmetic brand packaging design is a must!

Let’s have a brief outlook into the importance of cosmetic packaging design to enhance your brand in the market:

Importance of Cosmetic Packaging Design

The cosmetic segment depends majorly on brand recognition and steadfastness. Consumers become loyal to brands they choose, and once they get the best one according to their taste buds, they’ll stay with that particular brand for a longer period. As a result, your cosmetic packaging design should be in such that it makes the user’s instantly recognisable.

It will also create a phase to attract new customers who are aware of the company through word of mouth or other promotional activities. The quality of packaging material is also significant in displaying the products. When consumers visualise well-designed, high-quality packaging design, they tend to likely trust the company and product more reasonably to make a purchase.

The best cosmetic brands implant a sense of allegiance and eagerness in their customers, but what strategy you can make to stimulate customers and grasp the sales? We’ll guide you in creating an effective cosmetic packaging design for your brand:

Also Read: 99 Wine Bottle Label Design Inspirations

Process of Creating Effective Cosmetic Packaging Design

In this segment, we’ll discuss the top four tips that lead to creating the best output for the design:

1. Define your Brand Personality:

The first thing you need to pitch while developing a brand is to define who you are and what you describe. Some believe it’s a simple task, while others understand the importance of proving the complete project’s most challenging exercise.

It’s best to start with introducing the products you plan or sell and then kick off from there. Eventually, what you sell puts down the groundwork for defining your brand. It also conveys your messaging and the design layout that informs what you represent.

For example, top-class materials and a premium experience are necessary if you sell high-end cosmetics.

2. Determine Your Target Audience:

Understanding your targeted audience is a must when it comes to the cosmetic industry. If you are going with a luxury cosmetic theme, then it won’t go with users who are filled with deep pockets.

Your lipstick might attract young female professionals, whereas the body lotion you sell might be top-rated among men and women of all ages. The point is that don’t just presume what initially seems engaging to one demographic carries appeal to others. If you are an established brand, analyse purchase patterns to get an idea of who’s buying your products.

Understanding the similar data in hand allows creating the product branding that catches your target audience and leads to your growth.

3. Understanding the Cosmetic Industry Marketplace:

The cosmetic industry is hyper-competitive and on a rapid incline. Before getting into the features of your packaging design and accomplishing any design strategies, it’s mandatory to understand the view of the marketplace you are planning to enter.

The best method is to research and find direct competitors who sell similar products as your brand. Keep an eye on what the competitors work, what strategies they do to engage an audience and most importantly, what change you can implement to give the best than others.

The more you come to know your competitors, the better you can position your brand for long-term success.

4. Choosing Your Cosmetic Packaging Material:

Packaging material has a crucial role in the cosmetic industry. Since cosmetics are exposed to damage and destroyed from weather elements, it is essential to have the safest packaging. With the advancement of technology, different packaging materials are introduced.

Some of the commonly used materials for the packaging of cosmetics are as follows:

• Plastic: Plastics are the most ordinary material used for cosmetics packaging. It provides good protection and gives the best shelf life to the product. Plastic polymers like PVC, polystyrene, etc., are used for cosmetic packaging as they are lightweight, ductile and cost-effective.

• Glass: Glass is one of the popular materials used for cosmetic packaging from the initial time. It’s being highly used because it is economical, easily controlled at rapid speeds in the production line, and chemically inert. Indeed, packaging using glass gives an aesthetic look to the product.

• Metal: Metals such as aluminium, steel, etc., are majorly used for cosmetic packaging. The usage of aluminium is higher as it is durable and gives excellent protection to the packaged product. Metal containers are reusable and hence eco-friendly.

Elements of Good Cosmetic Packaging Design

Let’s understand the significant element that leads to creating an effective cosmetic packaging design:

1. Put thought into Colours:

It’s not surprising that colours play a significant role in cosmetic packaging design. Even the industries nature is adaptable to the usage of a broad of colours.

• Black and White: The black and white shades will consistently demonstrate a distinct product packaging choice. As black is a powerful colour, it gives out a perception of luxury and elegance, whereas white strikes out the sense of minimalism.

• Pink and Purple: Pink is a colour that is widely used in this sector as it evokes the emotion of beauty, love and a sense of calm. On the other hand, purple indicates luxury, wealth and royalty.

• Other Colours: Apart from the above two categories, other colour options are still used in cosmetic packaging. Warm tones are used with a combination of orange, red, yellow to supplicate optimism and energy.

2. Play with Fonts:

The second most crucial element used in packaging is the fonts or typography that communicates their own perceptions and emotions. However, half a million fonts are typically available in the tools, so choosing the right one is not an easy task.

Initially, there are certain primary holders with lettering. Serif fonts are the most standard font options and communicate the class or feel of an established brand. In contrast, Sans serif is a modern font.

Script fonts give an elegant feel, and bold typographies invoke a sense of solid, hostile brand. While choosing the font, ensure that it suits the nature of your product and is easy to read by the targeted audience.

3. Choose the best Pattern:

The third major design element of cosmetic packaging includes patterns. Major patterns include florals, geometric, modern, abstract, etc. As the choice is numerous, it’s ultimately your choice to combine the elements to seek their own path.

In reality, the pattern of your packaging depends on the brand goals and consumer reaction. Each industry has a uniqueness that stands out in an industry and trade as many brands act as mirror images of one another.

So, creating a pattern that indicates the true nature of your brand also attracts your target audience. The more engaging your pattern, the better they’ll get connected to your products.

4. Glimpse into Additional Information Elements:

You might be admiring what to do with additional information. But yes, along with your brand logo and imageries, the packaging also has to mention the additional information elements. It is the basis to satisfy FDA regulations that regulate cosmetic labelling.

Your label design needs to inculcate ingredients, specialisations, expiry date, and other government statutory warnings according to your product.

Some Inspiring Cosmetic Label Design Inspiration

Conclusion

As we discussed, the cosmetic industry is one of the top competitive segments. Whether you’re expecting to sculpture out a niche for your brand and products, the initial impression you make is with your cosmetic packaging design only. With a high ROI sector, it’s a wider opportunity to pitch your mark.

If you want to develop an eye-catchy cosmetic design that makes your brand unique from others, it’s best to get solutions from experts. As one of the top cosmetic packaging design agencies in Delhi, DesignerPeople has worked with leading brands GoBio, Eotiq, SeaSoul, Adven Naturals, and many more brands worldwide.

If you desire to develop a brand with solid branding and packaging entity, you can connect us. You can visit our office, which is situated in Delhi NCR, and we can definitely discuss the scope of your brand over a cup of coffee.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.