The Indian FMCG market is currently booming, projected to hit $220 billion by 2030, due to rising disposable incomes, urbanization, and evolving consumer preferences. Consumers today are so much more informed and discerning than ever, with access to a plethora of choices across modern retail formats like hypermarkets and supermarkets.
Adding to the challenge, international brands are rapidly entering the market, targeting urban hubs like Gurugram, Bengaluru, Chennai, Delhi, and Mumbai. In such a saturated space, your brand really needs to do more than just exist now—it needs to captivate, resonate, and leave a lasting impression!
That’s where your packaging becomes your secret weapon. It is no longer just about protecting your product. It is now about communicating your brand’s story, reflecting your values, and connecting with your customers. The right FMCG label design turns heads and wins hearts even in the most saturated markets.
Our range of solutions contains creative Packaging Design for confectionery household items such as Biscuits, Eggs, Soaps, Shampoo, Snacks, Nachos, Soup, Pickles, Ketchup & Sauce, Essential Oil, Jam, Edible Oil, Papad, Agarbatti, Cosmetics, Hair Oil and much more.
At DesignerPeople, we completely understand that in the fast-paced FMCG world, you only have 7 Seconds to grab a consumer’s attention. Yes, that’s all that you have! This is why we create packaging that speaks volumes in an instant. Here’s why leading brands rely on us:
1. Packaging That Sells
We don’t just design packaging; we design success for your brand. Our team ensures your product stands out with innovative designs that resonate with your audience, whether it’s a family buying essentials or a millennial exploring premium products!
2. Cohesive Brand Architecture
We ensure that your packaging maintains a cohesive identity across your entire product line, creating a powerful visuals that boosts smart brand recall.
3. Prototyping for Perfection
Before your product hits the shelves, we create prototype versions of the FMCG label design. This hands-on approach ensures every detail— right from design to functionality—is always spot-on!
Liquid Detergent Packaging
The Biozet brand targets the Australian market with its detergent liquid for top-loading washing machines. The packaging features colorful fabric and flowers in the background, emphasizing a fresh, clean scent. This appeals to busy households looking for effective and reliable cleaning solutions.
Mango Pickle Packaging
Tops, a Delhi-based pickle and sauces brand, uses packaging with a background olive farm illustration and a real mango image in front. The golden strips on the label signify premium quality. This appeals to Indian consumers seeking authentic and high-quality mango pickles made with extra virgin olive oil.
Detergent Bar Packet Design
Trishul’s bright yellow dishwash bar packaging highlights the power of lemon, ensuring effective cleaning. The Hindi typography targets Tier 3 audiences, making it relatable. The bold "10X Power" badge and clean dish visuals convey strong cleaning performance, appealing to households looking for reliable and affordable cleaning solutions.
Rice Packaging Design
This packaging screams royalty! Inspired by India's historic kings who relished premium rice, the design embodies elegance. The gold and red accents on the sleek black background give it an ultra-premium vibe. The silhouette of camel riders evokes heritage, making it a classy blend of tradition and luxury.
Powder Detergent Pouch Design
This bright and bold packaging grabs attention instantly! The abstract floral design shouts safe and fresh, while the Hindi text cleverly targets Tier 2 and Tier 3 audiences. Compact sachets make it super handy, and the vibrant backdrop makes “Ultra Wash” stand out for easy recognition.
Amritsari Papad Packaging
This packaging perfectly blends tradition with a modern twist! "Amritsari Papad" in a bold, contemporary font grabs attention, while the green brushstroke highlights its natural ingredients. The transparent, resealable pack not only ensures freshness but also showcases the quality of the product, making it irresistible.
Winter Thermals Packaging
Stay cozy this winter with our premium thermal wear. Designed for ultimate warmth using nature-inspired technology and crafted from 100% breathable cotton, Clean design eaisly identify the product in modern retail.
Noodle Packet Design
Kellogg's Active & Alert grabs attention with vibrant visuals. The noodle bowl looks inviting and delicious. Golden wheat grains emphasize health, while playful cheese and vitamin icons balance fun with nutrition. The bold purple backdrop pops, appealing to both kids and adults.
Agarbatti Packaging Design
FLORA 7 Layered Fragrance Incense Stick- This packaging design is a stunning visual masterpiece that radiates opulence and artistic sophistication. The combination of ornate gold motifs with laser-cut layered paper art suggests a premium, almost couture-level presentation. The large, bold “7” emphasizes the unique selling point—seven layered fragrances—crafted specifically for luxury homes.
Our expertise spans almost every FMCG category, from cosmetics and soaps to cooking oils, spices, and dry fruits. You name it, we have done it! We have worked with brands offering atta, besan, pickles, and even premium comodity like cardamom and rice. This diverse experience gives us unmatched insights of different product categories.
DesignerPeople use advanced blockchain technologies with QR codes & NFC in packaging designs to:
We also provide consultation on different packaging materials, striking the perfect balance between durability, and cost-efficiency for your brand. A complete wining situation for a brand, Our packaging designs don’t just protect your products—they elevate your brand on crowded shelves!
At DesignerPeople, we combine creativity, strategy, and cutting-edge technology to craft FMCG label design that drives consumer loyalty and sets your brand apart. So, whether you have an startup FMCG brand or a market leader, Connect with us today.
Let’s make your brand the one customers choose every time!
Naphthalene Balls Pouch Packaging
This packaging is clean and visually impactful. The bold red and blue over a white base grabs attention instantly. The clear branding of "Trishul" and the highlighted product benefits like "Moths Shield" ensure the message is straightforward. Overall, it’s simple yet effectively communicates the product’s purpose.
FMCG Label Design
The Hilife packaging is bright and inviting, using bold red and white to grab attention. The product benefits like “Nutty Breakfast Fruits and Nut” and health icons are placed upfront for easy readability. It’s simple, modern, and perfectly tailored for health-conscious consumers.
Ping pong mouth freshner design
The Ping Pong Mouth Freshener packaging is bold and vibrant, using fiery red and yellow tones for instant attention. The “Direct Dil Se” heart icon adds a personal touch, while the ingredient illustrations emphasize quality herbs. It’s catchy, youthful, and connects emotionally with the audience.
Room Air Freshener Packaging Design
The Trishul Air Freshener Block packaging targets households aiming for lasting freshness with natural scents. Bright lemon and lavender artwork represent the fragrances vividly. Bold "5X Formula" emphasizes stronger performance, while the clean design ensures standout visibility in stores. A balance of function and style.
Pickle Packaging Design
Delicasia pickle packaging stands out with its vibrant yellow and orange tones, symbolizing tangy and spicy flavors. The black logo contrasts sharply for brand recall. Fresh ingredients like mangoes, chilies, and lemons visually pop, highlighting authenticity. Perfect for Indian households craving the Taste of Punjab.
Pickle Jar Label Design
Cornitos gherkin jars have vibrant labels with bold text and a watercolor-style gherkin illustration that instantly grabs attention. Clear jars showcase the product inside, while the distinction between “Sliced” and “Whole Pickles” is clearly labeled, targeting pickle lovers seeking variety and freshness.
Dhaniya box design
The Harnutri Whole Dhania packaging design is visually appealing and effective. The infographic-style layout clearly highlights its USPs, such as natural ingredients and vitamin-rich benefits. The FUF (front-of-pack design) is clean, with attractive product visuals and concise messaging that immediately grabs attention. A solid market-targeting strategy.
Incense sticks box design
The packaging for the “Pure Soul” incense sticks is a beautiful blend of spiritual elegance and premium design. The box features a clean white base with intricate gold foil floral accents, giving it a luxurious, sacred aura. The illustration of a stylized flame surrounded by natural elements emphasizes the "Fire" variant and its "Earthy Aroma," while the tagline “Fire Within You” on the incense sticks themselves adds a poetic, motivational touch.
Hand Made Soap Box Design
The Safe Roots handmade soap packaging radiates freshness with vibrant blueberries as the centerpiece. Clean and modern fonts styling, blending perfectly with the purple and white tones. The "SLS & Paraben Free" seal stands out, signaling purity. Overall, it feels natural, fresh, and inviting.
Toilet Tissue Pack Design
The PETALS toliet roll paper packaging is fresh and inviting, with a clean blue-green palette to showcase the hygenity. Typography is bold and clearly depict softness and quality. The large leafy design enhance the natural feel.
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