EDIBLE OIL BOTTLE LABEL DESIGN | EDIBLE OIL PACKAGING DESIGN

From Retail Shelf to Kitchen Shelf - Branding Makes it Mark

Edible oil has been a part of human civilization for millennia and is a basic necessity. Every community or culture has one or the other kind of oil to swear by for cooking or skin and hair care. For example, coconut oil is used extensively in south India; Desi Ghee, mustard oil or other refined oils are widely used in northern and other parts of India. Thanks to globalization, today we have access to edible oils from different cultures worldwide, such as Olive oil, sesame seeds oil, mustard oil, rice bran oil and many more. Each oil has excellent attributes to support a particular health benefit.

The consumer of the 21st century is global and health-conscious. Hence, the packaging design of edible oils has become all the more important today to connect with potential consumers. A good design packaging of oil helps the consumer understand the benefits of a given oil and, in some cases, informs the consumer on best-case scenarios to use the oil. Good packaging allows the consumer to store the oil for a long. For example, many brands package their oils in food grade or glass bottles that the consumers can easily keep for a long time.