CASE STUDY FOR SPACE BRANDING AND QSR BRAND COMMUNICATION , DELHI, NOIDA

Restaurant Space Branding - Home of Sweets, Namkeen, Papad

A journey from a small retail sweet and Namkeen Shop in Bikaner to the global leader in Indian food chain outlets, their focused approach to branding and marketing strategies make them unstoppable. King of innovation and Authentic Indian taste leaves a mark on every occasion and gets close to the common man's heart.

Haldiram has carved its way to the top despite stiff competition from the global food giants and is earning valuable foreign Exchange for our country. They have almost 100+ running outlets worldwide.

Challenge

• To promote Brand strategy by balancing traditional and modern inclusive culture at various chains of North Haldiram.
• Understanding opportunity into the substantial ethical value of their business without hampering it.
• From Executing virtual ideas of the culinary Feast of India to bring them to the practical soul.
• Creating illustrative images for the Punjabi Food Festival event.

Solution

To promote brand Identity and cultural positioning, we executed in-store activation using various POSMs such as Tent cards, Danglers, Flex boards, Hoardings, Standee and many more. Our tech upgraded team organised an event such as Punjabi Food Festival during the Lohri festival by creating beautiful Punjabi images for hoarding. Restaurant branding was done innovatively by creating Generic Wall portraying holistic event images such as Birthday Party and Kitty party while the list goes on.