DRY FRUIT BRAND LOGO AND POUCH DESIGN, DELHI, INDIA

Wonderland Dry Fruit Stand Up Pouch Design

Stories lie in the name of Mr ANUBHAV means EXPERIENCE. His experience with the international market, from Dry Fruits to Exotic Dried Fruits, makes WONDERLAND a leading brand in the healthy snacks industry. Their process of handpicking and selection goes through tremendous intricacies, which guarantees a consistent taste and one-of-a-kind flavour.

The Fox Nuts (Makhanas) has ten unique flavours for fusion options like Pop Rice and Quinoa Puffs. They let you indulge in delicious, healthy snacks to make you achieve your health goals.

Challenge

• Established in wholesaling, the Brand focused on entering the retailing sector with an appealing brand identity through packaging and its communication media mix.
• Introduce modern touch in packaging design to improve Brand recognition.
• Brand enhancement to keep intact with today's modern era without hampering brand identity.

Solution

Packaging done portraying white colour in base, illustrative art collaborated with vibrant images made product eye-catchy yet easily Brand recognizable by buyer. The logo enhancement is done in pace with the current brand strategy.

The Brand was venturing into the retail sector, so we also emphasized the "Retail Ready packaging" concept and led into infographic packaging design.