CASE STUDY FOR WATER BRAND & PACKAGING DESIGN, GHANA

Myst Water Bottle Shape & Label Design

Customers' changing lifestyle and buying behaviour has led the Ghana market to realize the value of pure and hygienic water bottles.

The increasing culture of the packed mineral water bottle in Ghana inspired Mr Nana Sarpong to introduce a modern, vibrant mineral bottle in the market of Ghana.

They approached our Branding Agency through the website, and we were happy to hop into another exciting new international water project.

Challenge

• The increased demand for bottled mineral water from individuals, households, and companies has led to heightened competition among the Water Bottling Firms in Ghana; they wanted to stand out with value-adding packaging label designs.
• Water Bottling Companies in Ghana have capitalized and are constantly mapping out strategies to position their brands in the minds of their consumers.
• To display Ghana's rich culture through designing, which will then connect emotionally with a target audience of their country.
• Sachet water consumption is very famous, and people in Ghana prefer it over other PET bottles due to its affordability and availability.
• To introduce a new bottle shape that is more on the youth end than traditional shapes.

Solution

The designerPeople team loves challenges; we strive to bring the brands that become established names in the market to life.

• We studied and researched the Ghana culture; we realized people there value their unique traditions and connect emotionally to brands that give importance to these specifications.
• Our design was kept minimalistic yet creative, which will attract the eye-sites; from conventional bottle label design, we focused on the millennial point of view, which added a punch of vibrant colours through droplet illustrations.
• Colour palette to match the wavelength of Ghana's vibrant culture and personalities.
• To depict its natural and fresh background is kept transparent, and each colour has significance to Ghana. The white shade is associated with purity, virtue, joy, and spiritual entities. Green symbolizes newness, fertility, vitality, and primeness in growth. Blue, especially indigo, is related to love and womanly tenderness and calls to mind "early dawn the crescent moon.
• To connect youth audience, we crafted a unique, handy bottle shape that is travel friendly, convenient and easy to hold. We establish a campaign representing holding a bottle as a healthy fashion statement.
• A brand logo is kept clear and precise, which will increase the recall value of customers and stand out on shelve easily.