Effective packaging for juices not only protects and preserves the juice but also should attract the attention of clients. It will communicate the kind of fruit juice you are going to drink, the energy and strength of the properties of the juice and convinced the consumer to buy it.
Fruit juice packaging has to know how to express freshness and temptation, communicate health and power and be creative and original.
Nowadays, in the market, there exist hundreds of different brands that offer a product that is bound for the same consumers, so the companies have to be smart when they communicate a brand message which should be a unique product. Productive packaging is the answer to solve all these problems.
The packaging structure of juices is inspired from real fruit shape to on the go pack sizes, which will help customers for travel-friendly and convenient usage. The transparent bottles will ensure trust and concept of natural and pure.
The colour of the juice easily identifies each bottle, and it has a label with the full information and image of the real product whose juice is inside bottle. Like for orange juice packaging design, there will be an image of fruit orange, its benefits, nutritional information, ingredients, and if it’s 100% natural, then farm feel is rendered during designing. The colour choice is based on flavours, and PET bottles which are transparent and juices are visible. Hence matching the shade is very important to create a correct tone balance. Same is followed for apple fruit juice packaging design while replaced with an image of apples or fresh basket of apple; sometimes even the actual juice is also displayed on packaging design.
The images should be made sure to have real mouth-watery and tempting effect. The overall feel and emotion of juice packaging should reflect the personality of the brand such as if its 100% pulp, natural, organic, kids friendly with a cheerful and playful character or specifically for energy booster audience. The artificial colours, allergy warnings and preservative information is also essential text which should not be missed while planning for fruit juice packaging design.
Also Read: 13 Productive Packaging Design Trends 2020
The evolution of juice tetra packaging has positive lead features such as easy opening and its ergonomics for better grip.
The juice packaging bottle design or its tetra juice packaging design make sure it should not be cluttered or complicated ensure clean and straightforward design which will not distract the audience from focusing on brand message and the actual product.
Upcoming and latest technology such as aseptic technology will make sure product are shelf-stable and preservative-free with no refrigeration needed. They depended upon the juice if its orange, apple, mixed fruit, pineapple, peach, many more. The brand elements should be accordingly such as brand logo, typography type, product or real looking juice images, slogan or tagline everything should be coordinated with packaging design and product.
Check some of our successful Juice Packaging Case Study
With increasing competition, people do have numerous options; hence the packaging design plays a very essential and crucial role in the purchase decision of the customer. Contact juice packaging design company Who understands the value of packaging design and how it should be executed.
It’s always so lovely to have a refreshing fruit juice during a sweltering summer afternoon, or even starting your day off with a fresh smoothie! The freshness of juice and smoothie packaging design is one of the most important elements a customer will consider when it about choosing what to buy in a supermarket.
Therefore, the juice packaging design itself should always reflect those values to better attract the consumer. Fruit packaging should be clear and should communicate freshness and benefits through fruits, vegetable or herbal juices packaging design.
Herbal and vegetable packaging design should focus on communicating benefits through good taglines. Their look and feel of the juice packaging should be always natural and organic, which evokes trust and promise of purity.
Content includes no preservative, allergic substances, pulp percentage, expiry date, manufacturing details, brand logo, name, nutritional value and ingredients.
Looking a people becoming more conscious about the healthy lifestyle they want something healthy as well as tasty hence brand is coming up with a blend of fruit as well as vegetables. Thus such vegetable and fruit juice tetra packaging are more about highlight benefits with attractive juice packaging design.
Source: packagingoftheworld.com/2015/04/yoy-organic-juice-student-project.html
Source: packagingoftheworld.com/2016/04/simply-squeezed.html
Source: amisplacedtrust.blogspot.com/2011/10/naked-juice-products-using-gmos.html
Source: packagingoftheworld.com/2016/07/orenji-vitamin-sea-natural-juice.html
Source: packagingoftheworld.com/2019/02/raw-replenish.html
Source: packagingoftheworld.com/2010/05/oracle-organics.html
Source: packagingoftheworld.com/2018/04/tiki-juices.html
Source: packagingoftheworld.com/2016/12/suvalan.html
Source: packagingoftheworld.com/2015/11/mccoy-juices.html
Source: packagingoftheworld.com/2015/12/appelsientje.html
Source: packagingoftheworld.com/2016/05/wonky-juice-student-project.html
Source: packagingoftheworld.com/2018/10/djazzy.html
Source: packagingoftheworld.com/2016/03/juiceburst.html
Source: packagingoftheworld.com/2017/09/malee-100-premium-fruit-juice.html
Source: packagingoftheworld.com/2019/05/god-morgon-eko-juice.html
Source: packagingoftheworld.com/2016/02/black-river-juice-line-re-branding.html
Source: packagingoftheworld.com/2018/05/deligiannis-family-pomegranate-pepper.html
Source: packagingoftheworld.com/2019/07/21-seeds.html
Source: packagingoftheworld.com/2018/10/gardenia-orange-juice.html
Source: packagingoftheworld.com/2014/02/bundy-juice-redesigned.html
Source: packagingoftheworld.com/2017/10/feel-good.html
Source: packagingoftheworld.com/2019/12/mali-fruit-land-juice.html
Source: packagingoftheworld.com/2014/02/peel-fruit-juice.html
Source: packagingoftheworld.com/2018/06/foreign-stories-organic-juice.html
Vegetables Juice Label Design
It’s always so lovely to have a refreshing fruit juice during a sweltering summer afternoon, or even starting your day off with a fresh smoothie! The freshness of juice is one of the most important elements a customer will consider when it about choosing what to buy in a supermarket.
Therefore, the packaging itself should always reflect those values to better attract the consumer. Juice bottle label design should be clear and should communicate freshness and benefits of fruits, vegetable or herbal juices.
Herbal and vegetable juices focus on communicating benefits through good taglines. Their look and feel of the packaging is always natural and organic, which evokes trust and promise of purity.
Content includes no preservative, allergic substances, pulp percentage, expiry date, manufacturing details, brand logo, name, nutritional value and ingredients.
Looking a people becoming more conscious about the healthy lifestyle they want something healthy as well as tasty hence brand is coming up with a blend of fruit as well as vegetables. Thus such vegetable tetra packaging design are more about highlight benefits with attractive label design.
Source: in.pinterest.com/pin/802274121091760625/
Source: bpando.org/2014/10/20/packaging-simplee-aloe/
Source: packagingoftheworld.com/2018/09/sanote-zumitos-healthy.html
Source: packagingoftheworld.com/2016/05/refit-100-raw-juice.html
Source: mclean-design.com/grimmway-farms
Source: in.pinterest.com/pin/191403052902475828/
Source: pinterest.co.kr/pin/90423904998423917/?amp_client_id=CLIENT_ID(_)&mweb_unauth_id=&from_amp_pin_page=true
Source: rita.com.vn/wholesale-fruit-juice-mixed-vegetable-juice.html
Source: packageinspiration.com/zagariu-sultys/
Source: in.pinterest.com/alexanderp0829/juice-package/
Source: leonantus.com/post/ju-juice-company
Source: madebyvertical.com/portfolios/organicgirl/
Source: bevindustry.com/articles/92092-shunya-herbal-infusions
Source: zeleikrisztina.myportfolio.com/protein-based-carrot-juice-label-design
Source: dribbble.com/shots/6413882-Frutiloe-Juice-bottle-packaging
Source: in.pinterest.com/pin/33706697183809293/
Source: in.pinterest.com/pin/835206693383948577/
Source: q.ocado.com/afterevent.aspx?c=ocado&e=ocadoshopknownuser&cid=en-GB
Source: behance.net/gallery/82802687/Packaging-Design-Mutti-Tomato-Juice-Concepts?tracking_source=search_projects_recommended%7Cvegetable%20juice%20packaging%20design
Source: in.pinterest.com/pin/76772368632718939/
Source: behance.net/gallery/37462523/Plenish?tracking_source=search_projects_recommended%7Cvegetable%20juice%20packaging%20design
Source: packagingoftheworld.com/2016/02/blend-premium-fruit-vegetable-drink.html
Source: wanabeverage.com/product/aloe-vera-drink-with-watermelon-juice-in-pet-bottle-360ml/
Source: in.pinterest.com/pin/208924870190052170/
Author: Anush Malik
Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.
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