Candles are known to bring relaxation and serenity. Today candles are portraying an array of distinct roles from traditionally used for lighting the house to its ability to create a memorable and personal environment. With endless strategic combinations of wicks, wax, containers and scents, candles have become a true expression of design and creativity. Candles are vastly used for home décor element as well, which enlighten the overall environment with a positive vibe.
Most of the candles come in containers made of glass and tin. These materials provide natural protection to the candle, but that doesn’t mean you shouldn’t add some extra cushioning. Use bubble wrap in an appropriately sized box to prevent the candle from shifting too much during transit.
The scent in candles plays a crucial role in deciding the packaging colour of candle boxes. White represents vanilla and freshness, Blue as floral and ocean, green as aromatic and fruity, pink as citrus and flower essence, red as bold decorative and Yellow as tangy, tropical.
Also Read: Luxury Perfume Box Packaging Design
The unique shape of candles box packaging design and custom printed boxes are in trend. Brand strategy of introducing cloth bags and match tubes with hand-drawn illustrative, floral images and typographic detail enhancing the value proposition of candles.
It is essential to think about the value proposition of the candle. If it is expensive and luxury candle brand? Or a quirky gift candles? Packaging Design will help to build the perception of the customer. By breaking down the elements of their logo into shapes, lines, texture and colours, they can portray their branding through both candle and its packaging in a very unique and creative way.
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Author: Anush Malik
Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.
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Candles are a great way to relax and enjoy your surroundings. Not only do they provide light, but they can also give your home a pleasant smell. There are many different types of scented candles available on the market, so it can be hard to know which ones are the best.