68 Unique Water Bottle Shape Design for Packaging Inspiration

Last Updated on January 10, 2024 by DesignerPeople

Today in 2023, we are in the world of a millennial and corporate crowd around us. Increasing health awareness and making a lifestyle statement through custom water bottles is booming. A catchy and creative product label design attracts a potential buyer and influences any customer’s decision making.

Bottled mineral water is no longer a novelty; it is now a need-based product that one doesn’t mind spending. Hence, unique labelling designs will always be in high demand as the customer’s base shift from the basic need to the desire to want something new and value-based.

When it comes to the water bottle label design, there are majorly two factors that make your product unique from others. Let’s discuss the two elements in detail:

Step 1. Bottle Shape Design:

Due to the saturated market, the most crucial aspect is the shape of the bottle; it must be unique and distinct. The shape acts as the most dominating element in any water bottle design. People love to own unique things and display them keeping on their table.

In earlier times, the shape of the water bottle was usually used to indicate what it contained. But as time passes, different concepts rise up regarding the shape of a bottle that makes it more convenient and user-friendly for people to use.

The primary water bottle shapes are as follows:

1. Pet or Glass Bottle Shapes:

Pet or Glass Bottle shapes are designed with specific design principles. Glass size, opening diameter, neck length, and other elements are calculated and developed in such a way that, as a whole, it comes out to be a unique water bottle design. 

Pet or Glass are the most popular material used by many companies around the globe due to its long-run and convenient nature. It is also suitable for brands as the options are more when it comes to creating shapes with the Pet or Glass materials. These can be easily cleaned and purified in boiling water, thus using it multiple times for different purposes.

Check some of our successful Mineral Water Packaging Case Study

2. Reusable Bottle Shapes:

When it comes to reusable bottle shapes, choosing the material is not an easy task. But, this segment is the future scope of the water bottle designs. Stainless steel water bottles are the most popular choice in the current time when it comes to reusable water bottles. Many premium manufacturers switch to this material as it gives you many shape options and is always highlighted in the market. Also, if maintained well, it can be used for years without any replacement.

Aluminium water bottles are another popular choice in reusable water bottles. Their affordability, lightweight and colourful nature makes it a favourite choice among customers.

Though copper water bottles are eye-catchy and attractive, fewer people invest in them as they are more concerned with their health effects.

Also Read: Steps In Choosing The Right Food Brand Name

Some of the Inspirational Water Bottle Shapes

As the global market of water bottles is at a high form by all standards, it is one of the leading sectors in the industry coming up with innovation. We will explore some of the latest water bottle shapes for your inspiration that are transforming the market right now and how they influence the corresponding brands’ sales.          

If you are looking for a perfect shape on a water bottle, the following inspirations will help you get more clarity on what to decide for your brand. (source)

Source: behance.net/gallery/83894749/bottle-and-label-design-for-UMROY-water?

Source: in.pinterest.com/pin/183310647318610343/

Source: packagingoftheworld.com/2019/07/cedea-dolomites-luxury-mineral-water.html

Source: ateriet.com/water-bottle-packaging/

Source: packagingoftheworld.com/2011/02/vidago-water.html

Source: pinterest.com

Source: packagingoftheworld.com/2021/11/ocard-water-with-gold-gift-with-meaning.html

Source: pinterest.com

Source: ateriet.com/water-bottle-packaging/

Source: packagingoftheworld.com/2021/10/muarra-mineral-water-malaysia.html

Source: ateriet.com/water-bottle-packaging/

Source: ateriet.com/water-bottle-packaging/

Source: behance.net/gallery/110019011/Aqualola-mineral-water?

Source: in.pinterest.com/pin/183310647318612051/

Step 2. Bottle Label Design:

Secondly, your water bottle label design must have a value proposition that will make the bottle worth buying. New features can be the use of modern technique, charcoal, the opening of a bottle cap, the purest form of water from clouds, minerals, vitamins loaded, and many more.

The filtration process or technique should be mentioned in the packaging design. For example, whether it’s five steps, ten steps, RO, oxygenation, this will keep customers educated and enriched with information.

Green and blue colour labels are majorly seen when it is water bottle label design. These colours represent the nature of trust, faith, calmness and are visually soothing. Font should be unique or specific so that brand name and logo should act as brand identity. The tagline should reflect the impression of purity and value-added benefits.

Brand positioning is based on product quality, cost, style statement, or USP. It can be the purest source that evokes the water from the Himalayan Mountains, clouds. Hence images are inspired by these sources to develop brand communication with clarity.

Increasing environmental awareness among people is leading brands to contribute to societal wellbeing. Hence if the brand is offering environmentally friendly values, it should reflect on packaging design through brand messaging and natural colours.

Now let’s discuss the three different categories of the water bottle and how its label design is different from others:

1. Kids Style Label Design:

Water bottles for kids are majorly made of different materials. Brands focused on creating unique, catchy designs with their favourite characters on the water bottle label design. When they go along with their parents to shop or purchase online portals, they should be attracted to the design and make them purchase your water bottle.

Another element is the colour; the colour palette very much influences kids’ water bottles. Colours ranging from matte solids to brighter ones like neon are typically attracted by children’s.   

After deciding the colour according to the children’s age and preferences, it’s time to determine the appropriate size. As they have a limitation to carrying a bottle, you can’t manufacture an overweight bottle.

2. Modern Label Design:

The modern label designs are used in the normal water bottles that we purchase on a regular basis. It is one of the highly competitive segments where you have to work hard and develop some unique designs to make your own position in the market.

DesignerPeople got the opportunity to work with some of the popular brands in India to develop their water bottle with our modern label design. We can help develop the best modern labels for your water bottle with an eye-catchy theme, colour, and unique fonts.

3. Luxury Label Design:

Apart from the above two-segment, luxury water bottle is a niche area that is not easy to catch in the market. There are different varieties of water like natural springs water, crystalline water, etc., which are expensive compared to the standard mineral water.

So, to achieve this segment, you have to come up with a label design that shows the value of your product. By clearly understanding the nature of the product, a professional label design agency can help you bring up an effective label design. With elegant colour, bold fonts and a creative theme, a luxury label design can help your water bottle be unique in the niche segment.

Some of the Inspirational Water Bottle Labels

As we have discussed the major types of water bottles and the importance of an engaging label design in each class, it is essential to come up with the best design that suits the nature of your product. Remember, we can’t use the same design for all these sectors; your target audience, product value, and positioning determine suitable designs for your water bottle.

As a professional water bottle label design agency, we’ve associated with many brands in guiding them in creating the best label design for their brands. Here, we’ve collected some outstanding ideas for water labels for your inspiration. Get a clear vision and get your perfect water label design from the following inspirations.

Source: behance.net/gallery/133759279/Chiquita-Water-Desarrollo-de-Producto?

Source: behance.net/gallery/133535305/BUZLU-%28mineral-water%29-Packing?

Source: packagingoftheworld.com/2020/01/baykal-blessed-water-from-lake.html

Source: packagingoftheworld.com/2020/11/vita-life-natural-water.html

Source: packagingoftheworld.com/2020/07/aquagracio-harmony-in-water.html

Source: behance.net/gallery/61041845/Agua-Tesalia?

Source: packagingoftheworld.com/2017/11/water-wasser-vann-vanduo.html

Source: packagingoftheworld.com/2017/11/water-wasser-vann-vanduo.html

Source: behance.net/gallery/56205409/Valio-water-packagin-design?

Source: packagingoftheworld.com/2018/11/danone-health-water-x-meiyijia.html

Source: packagingoftheworld.com/2020/06/bodh-artesian-water.html

Source: packagingoftheworld.com/2021/08/malakhovskaya-water.html

Source: packagingoftheworld.com/2019/11/yaru-more-than-water.html

Source: packagingoftheworld.com/2015/08/the-perfect-water.html

Source: packagingoftheworld.com/2021/05/vivia-natural-sparkling-mineral-water.html

Source: packagingoftheworld.com/2019/08/sam-mineral-water-rebranding.html

Conclusion

The pattern of carrying water bottles from home has drastically come down with a bottle of mineral water is readily available within everybody reach. As the options are becoming more, it is true that selling a water bottle with no information or design is not adequate to shine in the niche market.

It is your water bottle design and shape that determines the sales of your product. As consumers are much concerned about the product they like to purchase, they look into each element before making a purchasing decision. So, you can satisfy their concerns only with a well-designed water bottle design.

Are you planning to create one such effective packaging design for your water bottle brand? You can connect DesignerPeople. With the experience of more than 17 years in this industry, we have a clear clarity on creating the perfect shape and label design for your water bottle. Feel free to put up your concerns, and we’ll reach out to you and work together in fulfilling the dream project for your brand.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.