Last Updated on May 13, 2025 by DesignerPeople
Signage works as a remarkable marketing tool in today’s business world. It communicates with people and conveys information to assist the consumer with decision making. It is an important instrument of visual communication. Signage helps to highlight business activities in a major way. Many types of signage are present in the market. For example- Billboards, on-site banners, public transport signs, etc.
Table of Contents
There are two different types of signage in trend these days:-
Digital Signage-
Digital signage use electronic technology to display the advertising messages and give a decisive edge for brand promotion. Digital billboards are slowly saturating the market. Lower hardware costs, dramatic saturation, ease of use, and competitive software costs are the reason for the rapid growth of digital signage. It is getting more in trend now as people are getting more attached to screens. The popularity of E-papers, video walls, LCD screens are getting wider.
Physical signage-
Physical signage has been displaying of branding artwork on a larger than life scale. It is one of the most important marketing strategies for business promotion. Physical signage lets people know that you are the part of the community and you are in a particular neighborhood so they can stop for a real consumer experience. Location is a very important factor in placing a signage. Location covers the audience who go through that route so you need to put the signage according to your target audience. Banners are a part of physical signage. Banners are mostly for grand openings and special sales. Variety in signage design helps your brand to fully communicate with enthusiasm.
According to a study “76% of consumers visited a store they never knew existed before they saw the signage.”
PURPOSES OF SIGNAGE
ADVERTISING AND MARKETING-
Marketing is an action-oriented sector with options always expanding for how to advertise your business and target potential customers. Signage often used for marketing and advertising by the companies for wider and more aggressive publicity. Billboards on the side of the road, vehicle wraps help companies in getting maximum attention.
ATTRACT CUSTOMERS TO SHOP-
Signage encourages customers to come to your store. Signage provides sales information about deals, new products, and specials
AWARENESS-
Signage helps generate awareness of every activity companies and brands do whether it is about sales, promotions or discounts.
CONCLUSION
Signage is an essential aspect to grow your business. It informs consumers of who you are and what you do. It helps you in advertising and marketing. Signage spreads the word about the new brands launched in the market.
Some beautiful signage designs for your inspiration are as follows:-
source:- cmkt-image-
prd.global.ssl.fastly.net/0.1.0/ps/198623/1160/772/m1/fpnw/wm0/multipurpose-roll-up-banner-4-preview-4-.jpg
source:- business101.uk/wp-
content/uploads/2018/03/Signage-in-Hull.jpg
source:- wwwcdn.howdesign.com/wp-
content/uploads/SignageDesign_StudioFuerte_1.jpg
source:-
dcassetcdn.com/design_img/927927/88204/88204_5292864_927927_image.jpg
source:- pro2-bar-s3-cdn-
cf1.myportfolio.com/851cfa0d23a36a795d64ec77ef0bd6a5/cfc9330b078d55278d8dcd28_rw_1920.jpg
source:-
dcassetcdn.com/design_img/1046715/42711/42711_5688520_1046715_image.jpg
source:- ecoenviame.com/wp-content/uploads/trade-show-
brochure-60-best-trade-show-booths-images-on-pinterest.jpg
source:-
nexusv.com/images/gallery_images/portfolio_banners.jpg
source:-
sg.fiverrcdn.com/photos/49316939/original/7d8526bbb552360ce5544b105ec285934d2ab83d.jpg
FAQ:-
A. An effective signboard uses bold fonts, bright colors, and local languages for better visibility, ensuring clear communication in high-traffic areas across India.
A. Wayfinding signage guides customers efficiently, enhances user experience, and reduces confusion, especially in large spaces like malls, hospitals, and corporate offices.
A. 3D signage offers a premium look, better visibility, and durability, helping businesses stand out and leave a lasting impression on customers.
A. Unique board designs with consistent branding, innovative graphics, and clear messaging strengthen brand identity and increase customer recall.
Author: Megha Malik
As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.
You made a good point by digital signage gives a decisive edge for brand promotion. Having good signage encourages customers to come to your store.