COSMETICS PACKAGING AND BRAND CASE STUDY

Seasoul Cosmetics Packaging Design Australia

Seasoul is a very young cosmeceuticals brand, managed by Manisha Chopra (Bollywood Makeup Artist). Inspired by the spirit of the Dead Sea and brings a range of products which give you the heavenly Spa Experience.Blessed with the most precious reserve of mystical and therapeutic minerals and salts, the Dead Sea is a wonder in its unique sense. SeaSoul cosmeceuticals Pvt. Ltd., after their invigorating and uplifting experience at the Dead Sea, were convinced that everyone should be able to experience the same magical moments.

These products not only give you a magical experience, but they also ensure the well being of skin, mind and body.

Challenge

• To embellish its USP "Made in Australia".
• Correlate packaging design with the elite presentation.
• Inculcate Brand strategy "Less is more" into overall product designing and digital marketing activities.
• The value proposition of "Actual experience".

Solution

According to research, consumers make their purchase decisions based on visual appearance in less than 20 sec. By sustaining this colour psychology as a branding strategy, we rendered white, Gold as part of packaging design as well as to beautify logo.

Designing choice is combined with the aspect of chemical free, ecology, usability and beauty into a single, smart and distinct-looking package. Reach of Brand identity was manifested through various online modes e-commerce mediums.