Branding Strategy
Let us align brand strategy with business strategy to create effective branding process for growth.
DesignerPeople understands the pressure companies go through to deliver results: increasing competition, connecting bond emotionally, rapid technological and funding policies can lead to sleepless nights. Nobody is designed to live that way. That’s why we have developed a bulletproof strategic process based on our 17+ years of experience.
We follow branding path, which leads to strong outcomes for us; it all starts with your brand story. A compelling story and strategic positioning are the foundation of greatness and competitive advantage. We strongly believe “Stronger brands leads to Stronger ROI”.
Our Branding Process
1.BRAND RESEARCH
-Brand and name equity research
-Brand positioning development and messaging prioritization
-Market analysis and customer acquisition strategy
-Product or service innovations
-Brand industry analysis
-Competitor analysis
-Brand market and its platform (online, offline or both)
2.DISCOVER BRAND PURPOSE
We identify your brands why? How and what? What are the objectives of your organization and to understand that ask yourself the following questions:
-Why your brand exist?
-How is your company culture, values and brand experience?
-What are your products/ service?
-What pain points are you focussing?
3) YOUR TARGET AUDIENCE
We identify those specific groups which are most likely to respond positively towards your brand. To reduce spectrum from wide-angle to a precise and accurate angle, then things will get more uncomplicated and easy to monitor.
Such as if the make sure you identify your target audience based on brand positioning the target audience is decided. Target audience analysis and study will be based on specific elements such as age, gender, location, income and education many more.
Hence this also aligns your brand messaging and overall emotion of brand.
4) ESTABLISH BRAND MISSION STATEMENT
What your company is doing is your mission statement, but when we say mission, we make sure to add passion, commitment, and strategy which will make it more responsive.
Your brand mission will be a successful way to create a connection with customers, employees and will help you to increase profitability while building a solid foundation of brand promoters.
5) DEVELOP BRAND VALUE PROPOSITION
DesignerPeople make sure your brand communicates, “buy this from us because…” And you will understand the reasons why they may choose to buy from you, having completed the research in stage 1.
Essential attributes are the reason for customers to select your brand over competitors. Hence they have to be powerful and should address customers pain points. Your brand can provide benefits in terms of quality, customer service, systematic process, save time and cost, anything which is making it unique.
6) BRAND PERSONALITY
We study brand personality on the basis of these five dimensions such as brand competence, brand sincerity, brand excitement, brand sophistication and brand toughness.
Brand personality is based on your target customers and overall emotion of brand, which can be funny, modern, urban, friendly, and mature.
The brand personality should be consistent across all touch-points of the brand.
7) CREATE A UNIQUE BRAND VOICE
On the basis of your brand personality, we strategize uniformity in the selection of words which will address the attributes and value of the brand.
It is the way the brand communicates with its customers and how they respond to you.
Brand voice can be friendly, authoritative, technical, informative, service-oriented and many adjectives.
8) BUILD BRAND STORY
We know the brand story, and brand message is an opportunity to communicate the creative and emotional journey of the brand on the human level. Hence we make sure to use language which should immediately strike an emotional chord.
9) BRAND DESIGN PROCESS
It is a systematic way of creating, communicating and strengthening the brand’s name. From logo creation, tagline and will involve various other identities which are visual recognition of your brand promise. The process will include:
– Logo Design & Visual Identity
– Website Design and e-commerce
– Print Design
10)BRAND MARKETING
Website is the most critical tool for marketing your brand hence includes your brand voice, message, and personality into the content. Profile pages for social media networks should be branded visually, and with your chosen voice for engagement.
– SEO & Content Marketing
– Social Media Marketing
– Email Marketing
– Paid Advertising (PPC)
Many more in the list.
Building a new brand or revamping existing brand should an exciting process. Master the process with Branding Agency contact today and explore new opportunities for brand growth.