Hence, social media marketing is necessary for any business to strive in this competitive era. However, creating successful social media post design is an art. Your social media images and visuals can make or break your social media ads. The right visuals help to engage directly with the consumers, foster brand awareness and generate higher revenue for your business.
Hence, apart from creating quality content, you must ace the art of creating attractive social media ads that grab the attention of your prospects in split seconds!
In social media, only the strongest will survive. After all, No Business wants its ad revenue to go to waste, right?
Today, we have curated this comprehensive guide that will equip you with all the information and tools to create memorable, engaging and top-rated social media ads bound to increase the traction of your website and convert them into loyal customers. Let’s get started, shall we?
Today, we have curated this comprehensive guide that will equip you with all the information and tools to create memorable, engaging and top-rated social media ads bound to increase the traction of your website and convert them into loyal customers. Let’s get started, shall we?
Table of Contents
How Can You Draw Your Audience With Social Media Post Design?
Attracting customers is all about understanding and leveraging human psychology. To create the best social media ads, you must analyse the following:
What encourages them to share your content?
How do certain colours influence their behaviour?
How can your ads build the trust of your audiences?
How do your target consumers react when they find your ads?
How and why do people react to FOMO offers?
There could be several reasons for sharing content which include but are not limited to building relationships, self-fulfilment, spreading awareness about certain issues, or just entertaining others with entertaining content.
The goal is to foster the right emotions within the minds of the consumers using high-quality visuals in the social media marketing post design. Since people are largely wired to visuals, your customers will likely respond and interact with your ads when they have attractive visuals. This way, your business has a better chance of grabbing the attention of your target prospects and turning them into paying customers.
8 Design Suggestions to Improve Your Social Media Ad Images
As we said, only the best visuals have the potential to convert your clients. To help you create the best social media ad designs, here are the top eight social media post design tips that are tailored to stir the emotions of your prospects and persuade them to purchase from your business right away.
Color
Did you know 90% of the purchasing decisions are based on the colours alone?
The colours you choose for your social media post design play a significant role in setting the mood, sharing the vibe, conveying emotions, and evoking positive experiences from your quality services.
The right colours have the power to evoke certain emotions that convey a story or incident that is aligned with your business. For example, red denotes energy and urgency, whereas yellow brings an optimistic and youthful vibe.
Amul is one of the leading Indian brands with the best colour coordination with every ad they release. Be it any social cause or an issue, Amul chooses the right colours, which mostly revolve around blue, dictating trust and security.
Balance: The Art
It is easy to go with the flow and overwhelm your prospects with your social media ads. To prevent this, you need to strike the right balance to ensure that each element of your ad design has a certain weight.
The four varying types of balance include:
Symmetrical
Asymmetrical
Radial
Crystallographic
You can choose either of them or create a stunning combination of all four for your social media post design.
Let’s break it down further.
Symmetry is a better choice for Illustrations, drawings, blog graphics, photographs, etc., as it brings a sense of harmony to the viewers’ minds.
On the other hand, the asymmetrical balance may create tension through varying contrast. But, it can be equally interesting to look at when implemented strategically.
Striking the right balance can get tricky. It requires intense trial and testing of elements such as size, lightness, warm and cool colours, textures, the number of objects, orientation, isolation of objects, white space and more.
It is important to spend adequate time and examine each element when adding them together in the design.
Adopting Clean Lines
Lines are the next important visual element that guides the eyes of the viewers to the next step. Straight lines sense order, whereas crooked ones denote movement or organised tension.
Pay close attention to the type of lines you use in your image, as it is responsible for guiding your viewers on a visual journey.
Clean diagonal lines can direct the viewers in a certain direction. In contrast, curved lines create a sense of continuous motion that can be a great choice near the CTA of your ad.
Here is a smart example from a recent food ad from Zomato:
Here is another example from Simplify360 wherein the focus is on the increasing number of people participating in the #Icebucketchallenge in 2021.
Always have a logical path through the lines in your design and direct it to the next path of your social media ad where you intended it to be.
Typeface ( Perfect Font Selection)
The right font brings life to your social media ads. Selecting the right balance based on the look and feel of your social media ad is important.
Here is a social media ad from CoffeeComa by Levista Coffee. The font is funky yet very subtle. The prime focus is mostly on the art here.
Similarly, Durex usually has a very formal font for its ad campaigns.
Always limit your ad design to no more than three typefaces. Use varied font sizes that align with the medium you are publishing. This way, you can adjust your fonts based on your adventures effortlessly.
Use different hues, shapes, and sizes to create contrast
Creating contrast in your ad design is essential to pop out from the crowd. There are several ways to add contrast without under or overdoing it, such as:
Adding contrast with colours, such as using white font colours to a dark background, makes the ad readable and visually appealing.
Adding contrast with shapes via symmetries.
Adding contrast with sizes by adjusting the size of the elements accordingly.
However, when creating contrast in your post design, ensure that it is visually pleasing and doesn’t look too cluttered or overpowering to the eyes of the consumers.
Correct Scaling
Scale various elements within your design. Here you choose certain elements and put them into focus to allow readers to target only a single concept.
Scaling can do wonders for more concrete social media post designs. You can either zoom out on a concept or a certain text.
Here is another example from Durex that focuses more on the visual than the text below.
Utilise your logo
Your social media ad design is incomplete without your brand logo. Your brand logo helps to build awareness among the new consumers that found your ad, helps previous customers to recognise your brand and get familiar with it, etc.
Ensure that you place the logo in a prominent space in your post design. However, don’t just steal all the attention from the other elements in your ad design and keep the focus only on the logo.
Again, create the right balance here but keep the logo up and front for your consumers to get familiar with your brand.
Employ crystal-clear, excellent photos of your merchandise
As we said, your visuals are the ultimate game changer. Adding grainy images of your products to your social media ads will instantly rescue the trust and belief within your buyers.
It is always advisable to choose a professional social media post designer that creates well-lit, clear, detailed and creative images of your merchandise that conveys the reliability, trust and worth of your products.
Since the images of your products also act as the reference for your buyers, pay close attention to each detail, hide nothing about the product and highlight the best elements in your products for your social media ad.
With over four billion people on social media, brands have tremendous opportunities to attract a segment of audiences and turn them into regularly paying customers. You cannot go wrong with this era’s lucrative and paramount opportunity.
When creating social media ad designs, ensure to understand the whereabouts and psychology of your consumers. This way, you can implement their motivation, needs, pain points and other elements into your visuals. Next, create the right balance of other elements and leverage your creativity into creating fun and appealing social media ad designs.
Again, it is always better to rely on professionals as they have more extensive expertise in creating attractive social media ad designs for brands in India. Hence, choose an excellent social media ad designer today and ensure to follow the tips mentioned above before finalising your upcoming social media ad design.
Author: Anush Malik
Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.
Disclaimer: The ownership and copyright of the listed designs rest with their respective companies who have full worldwide ownership of the designs.Our blog is just presenting different creative design without any claim of ownership or rights. We are just showcasing the information for design inspiration and creativity.
