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Research your target client group.

Conducting Customer research, brand audits, industry research, competitor research assists you to understand your target client’s perspective and priorities

Helping you to Consider your overall business strategy.

A strong, well defined brand will make growth and expansion of your firm much easier. Strategic Insights, Brand Positioning, Brand Personality, Brand Architecture, Brand Portfolio Optimization, Brand Promises, Brand DNA, Mission & Vision Statements, Philosophy, Brand Culture are key aspects of your business synergy.

Develop your messaging strategy.

Your next step is a messaging strategy like Brand Naming, Brand Tagline, Brand Tone, Brand Profiling and other Brand Attributes that translates your brand positioning into apt messages for instant communication with your various target audiences.

Develop your Brand Identity and marketing Collaterals:

Now it is time to take next step in Logo Design, Icon Design, Brand Color, Typography, Visual Language, Brand Imagery, Brand Mascots, Business and Office Stationery, Front & Back Office Documentation, Marketing Collaterals, Training Materials, User Guides, Case Studies, White Papers, Product packaging etc. It is always a good idea to keep your target clientele in mind while taking decisions for finalization of your brand creatives. Personal favorites should be kept at bay as they might conflict with clients’ preferences . The decision should depend on how well brand creatives communicate with your target market

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digital-branding
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Delivering a successful digital experience for your consumers is essential for ensuring your business stays ahead in a digital environment.

Analysis your previous data

We start with investigating how your customer already interacts with your website (informational or ecommerce) , mobile app, operational data and various social media platforms.

Yes! we also review all of your current digital touch points

Set up a test with dummy customers and get them to try and use your website to purchase a product on your ecommerce store or find an answer to their question on your informational website. We also find pain points that slow customers down e.g Apple Mac vs Windows PC experience and/or a tablet vs Smartphone experience, checking website interface on all resolutions.

We ensure topnotch user experience

We ensure your digital touch points across web, mobile, apps and tablets meet the demands of your consumers who rightfully expect their online experience to be seamless. Online website, Mobile Application, 2D and 3D animation. The look and feel of the interfaces is creatively designed and implemented

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Direct Brand Promotion
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Direct Brand Promotion

Advertising in trusted trade press can get straight to a key customer who is in a receptive frame of mind, so Media Planning, Media Buying, Production, Product Launches, Brand Launches, Integrated Marketing Consultancy, Merchandize Concepts are prime facets of your advertising campaigns.

Store/office internal and external branding

Our team maps out the location of your displays and other logistics. Ensure your displays/fixtures are a physical match for your product.

Outdoor Branding

Our Creative team design your outdoor advertising like billboards, car advertising, outdoor signs which is essential part of any marketing plan.

Branding Compliance
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Brand Compliance makes the reliability of organizations visible to the outside world. So that customers, suppliers or other interested parties know whom they are dealing. A reputable and conscientious image soothes and builds a comfort zone for everyone.

Brand manual

We set the standards to be met in a detailed manual book that explains the brand and the usage guidelines.

Brand training

We train / inform those concerned about the standards that apply to them

Brand Audit

We conduct audits and investigations on the standards and communicate the results in clear reports and / or certificates.

Brand protection

Protecting your brand throughout the world can be relatively straightforward with trade marks, designs and copyright.

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